#7A2968
Closest named color: Velvet (#750851). oklch(42.4% 0.136 337.6), rgb(122, 41, 104).
Aa
White text reads best on this color (8.95:1).
About this color
#7A2968 is a dark, moderately saturated purple. In OKLCH its lightness is 42%, its chroma 0.136 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.055 away. White text reads best on it, at 8.95:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.136) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.34:1 |
| White text | 8.95:1 |
Values
| HEX | #7A2968 |
| RGB | rgb(122, 41, 104) |
| HSL | hsl(313, 50%, 32%) |
| OKLCH | oklch(42.4% 0.136 337.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7A2968 | 8.95:1 | AAA | Lc -94.3 | Preferred for body text |
| Black text on #7A2968 | 2.34:1 | Fails | Lc 14.2 | Not readable |
| #7A2968 text on white | 8.95:1 | AAA | Lc 89.8 | Fine for body text |
| #7A2968 text on black | 2.34:1 | Fails | Lc -12.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F5E4EF
oklch(93.6% 0.023 338.6)
-
Step 200
200
#EDCFE4
oklch(88.6% 0.043 336.8)
-
Step 300
300
#E3ADD3
oklch(80.9% 0.08 337.5)
-
Step 400
400
#D380BD
oklch(70.7% 0.128 337.4)
-
Step 500
500
#C55DAC
oklch(63.1% 0.163 337.4)
-
Step 600
600
#B04097
oklch(55.6% 0.176 337.6)
-
Step 700
700
#973181
oklch(49.1% 0.164 337.5)
-
Step 800
800 (this color)
#7A2968
oklch(42.4% 0.136 337.6)
-
Step 900
900
#632755
oklch(37.6% 0.106 337.5)
-
Step 950
950
#3A1832
oklch(27% 0.066 337)
#7A2968 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B416A | 0.146 |
| Deuteranopia (no green cones) | #454E66 | 0.127 |
| Tritanopia (no blue cones) | #812D44 | 0.066 |
| Achromatopsia (no color) | #494949 | 0.137 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7A2968
#7A2968
oklch(42.4% 0.136 337.6)
- #005E38
#005E38
oklch(42.4% 0.1 157.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7A2968, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.055
- Rich Purple #720058 ΔE 0.059
- Red Purple #820747 ΔE 0.062
- Purple #800080 ΔE 0.063
- Mulberry #920A4E ΔE 0.066
- Wine #80013F ΔE 0.073
- Red Violet #9E0168 ΔE 0.076
- Dark Fuchsia #9D0759 ΔE 0.077
Use #7A2968 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.