#7A2743
Closest named color: Red Purple (#820747). oklch(40.7% 0.118 3.2), rgb(122, 39, 67).
Aa
White text reads best on this color (9.55:1).
About this color
#7A2743 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.118 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.042 away. White text reads best on it, at 9.55:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.118) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.19:1 |
| White text | 9.55:1 |
Values
| HEX | #7A2743 |
| RGB | rgb(122, 39, 67) |
| HSL | hsl(340, 52%, 32%) |
| OKLCH | oklch(40.7% 0.118 3.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7A2743 | 9.55:1 | AAA | Lc -95.7 | Preferred for body text |
| Black text on #7A2743 | 2.19:1 | Fails | Lc 12.6 | Not readable |
| #7A2743 text on white | 9.55:1 | AAA | Lc 91.3 | Preferred for body text |
| #7A2743 text on black | 2.19:1 | Fails | Lc -11.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F6E5E8
oklch(93.6% 0.019 5.3)
-
Step 200
200
#F0CFD6
oklch(88.4% 0.038 3.5)
-
Step 300
300
#E8AFBC
oklch(81% 0.068 3.6)
-
Step 400
400
#DA839A
oklch(70.8% 0.11 3.2)
-
Step 500
500
#CD6181
oklch(63.2% 0.14 3.2)
-
Step 600
600
#B8446A
oklch(55.5% 0.153 3.2)
-
Step 700
700
#9E3559
oklch(49.1% 0.142 2.8)
-
Step 800
800 (this color)
#7A2743
oklch(40.7% 0.118 3.2)
-
Step 900
900
#68293D
oklch(37.7% 0.093 2.7)
-
Step 950
950
#3D1924
oklch(27% 0.058 2.4)
#7A2743 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #383B44 | 0.131 |
| Deuteranopia (no green cones) | #4E4B41 | 0.119 |
| Tritanopia (no blue cones) | #851C32 | 0.033 |
| Achromatopsia (no color) | #454545 | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7A2743
#7A2743
oklch(40.7% 0.118 3.2)
- #00564D
#00564D
oklch(40.7% 0.073 182.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7A2743, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.042
- Wine #80013F ΔE 0.043
- Red Wine #8C0034 ΔE 0.049
- Bordeaux #7B002C ΔE 0.050
- Wine Red #7B0323 ΔE 0.055
- Merlot #730039 ΔE 0.055
- Purple Brown #673A3F ΔE 0.056
- Mulberry #920A4E ΔE 0.058
Use #7A2743 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.