#7A196A
Closest named color: Rich Purple (#720058). oklch(41% 0.158 335.9), rgb(122, 25, 106).
Aa
White text reads best on this color (9.65:1).
About this color
#7A196A is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.158 and its hue 336°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.041 away. White text reads best on it, at 9.65:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.158) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.17:1 |
| White text | 9.65:1 |
Values
| HEX | #7A196A |
| RGB | rgb(122, 25, 106) |
| HSL | hsl(310, 66%, 29%) |
| OKLCH | oklch(41% 0.158 335.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7A196A | 9.65:1 | AAA | Lc -95.5 | Preferred for body text |
| Black text on #7A196A | 2.17:1 | Fails | Lc 12.8 | Not readable |
| #7A196A text on white | 9.65:1 | AAA | Lc 91.2 | Preferred for body text |
| #7A196A text on black | 2.17:1 | Fails | Lc -11.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF2F9
oklch(97% 0.013 333)
-
Step 100
100
#F6E3F1
oklch(93.5% 0.028 334.9)
-
Step 200
200
#F0CDE6
oklch(88.5% 0.051 336.3)
-
Step 300
300
#E7AAD8
oklch(80.9% 0.093 335.5)
-
Step 400
400
#D87AC4
oklch(70.6% 0.148 335.4)
-
Step 500
500
#CC53B4
oklch(63.1% 0.189 336.1)
-
Step 600
600
#B731A0
oklch(55.6% 0.206 335.9)
-
Step 700
700
#9D2289
oklch(49.1% 0.191 335.8)
-
Step 800
800 (this color)
#7A196A
oklch(41% 0.158 335.9)
-
Step 900
900
#67215A
oklch(37.7% 0.123 335.9)
-
Step 950
950
#3D1535
oklch(27.1% 0.078 335.9)
#7A196A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1A3B6C | 0.174 |
| Deuteranopia (no green cones) | #3D4A68 | 0.148 |
| Tritanopia (no blue cones) | #812140 | 0.079 |
| Achromatopsia (no color) | #454545 | 0.159 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7A196A
#7A196A
oklch(41% 0.158 335.9)
- #005A32
#005A32
oklch(41.1% 0.1 155.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7A196A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.041
- Purple #800080 ΔE 0.044
- Velvet #750851 ΔE 0.044
- Red Purple #820747 ΔE 0.061
- Dark Magenta #8B008B ΔE 0.065
- Mulberry #920A4E ΔE 0.071
- Wine #80013F ΔE 0.073
- Grape Purple #5D1451 ΔE 0.075
Use #7A196A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.