#7A1968
Closest named color: Rich Purple (#720058). oklch(40.9% 0.156 336.9), rgb(122, 25, 104).
Aa
White text reads best on this color (9.69:1).
About this color
#7A1968 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.156 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.039 away. White text reads best on it, at 9.69:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.156) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.16:1 |
| White text | 9.69:1 |
Values
| HEX | #7A1968 |
| RGB | rgb(122, 25, 104) |
| HSL | hsl(311, 66%, 29%) |
| OKLCH | oklch(40.9% 0.156 336.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7A1968 | 9.69:1 | AAA | Lc -95.6 | Preferred for body text |
| Black text on #7A1968 | 2.16:1 | Fails | Lc 12.7 | Not readable |
| #7A1968 text on white | 9.69:1 | AAA | Lc 91.3 | Preferred for body text |
| #7A1968 text on black | 2.16:1 | Fails | Lc -11.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF2F8
oklch(97% 0.012 337.5)
-
Step 100
100
#F6E4F0
oklch(93.7% 0.025 337.8)
-
Step 200
200
#F0CDE6
oklch(88.5% 0.051 336.3)
-
Step 300
300
#E7AAD6
oklch(80.8% 0.091 336.9)
-
Step 400
400
#D97AC2
oklch(70.7% 0.147 336.7)
-
Step 500
500
#CC54B2
oklch(63.1% 0.186 336.9)
-
Step 600
600
#B7329E
oklch(55.6% 0.203 336.7)
-
Step 700
700
#9D2287
oklch(49% 0.189 336.6)
-
Step 800
800 (this color)
#7A1968
oklch(40.9% 0.156 336.9)
-
Step 900
900
#672159
oklch(37.7% 0.122 336.5)
-
Step 950
950
#3D1534
oklch(27.1% 0.077 337.1)
#7A1968 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1C3B6A | 0.172 |
| Deuteranopia (no green cones) | #3E4A66 | 0.147 |
| Tritanopia (no blue cones) | #81203F | 0.077 |
| Achromatopsia (no color) | #444444 | 0.158 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7A1968
#7A1968
oklch(40.9% 0.156 336.9)
- #005934
#005934
oklch(40.8% 0.097 157.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7A1968, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.039
- Velvet #750851 ΔE 0.041
- Purple #800080 ΔE 0.047
- Red Purple #820747 ΔE 0.058
- Dark Magenta #8B008B ΔE 0.068
- Mulberry #920A4E ΔE 0.068
- Wine #80013F ΔE 0.069
- Grape Purple #5D1451 ΔE 0.073
Use #7A1968 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.