#793040
Closest named color: Purple Brown (#673A3F). oklch(41.6% 0.103 9.1), rgb(121, 48, 64).
Aa
White text reads best on this color (9.09:1).
About this color
#793040 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.103 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.041 away. White text reads best on it, at 9.09:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.103) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.30:1 |
| White text | 9.09:1 |
Values
| HEX | #793040 |
| RGB | rgb(121, 48, 64) |
| HSL | hsl(347, 43%, 33%) |
| OKLCH | oklch(41.6% 0.103 9.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #793040 | 9.09:1 | AAA | Lc -94.8 | Preferred for body text |
| Black text on #793040 | 2.30:1 | Fails | Lc 13.6 | Not readable |
| #793040 text on white | 9.09:1 | AAA | Lc 90.4 | Preferred for body text |
| #793040 text on black | 2.30:1 | Fails | Lc -11.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F5E5E7
oklch(93.5% 0.018 8.8)
-
Step 200
200
#EED1D4
oklch(88.6% 0.033 10.7)
-
Step 300
300
#E4B1B8
oklch(80.9% 0.06 9.3)
-
Step 400
400
#D58794
oklch(70.7% 0.097 9)
-
Step 500
500
#C7677A
oklch(63% 0.123 8.7)
-
Step 600
600
#B24D63
oklch(55.6% 0.133 8.9)
-
Step 700
700
#993D52
oklch(49.1% 0.124 8.8)
-
Step 800
800 (this color)
#793040
oklch(41.6% 0.103 9.1)
-
Step 900
900
#652D38
oklch(37.7% 0.081 9.5)
-
Step 950
950
#3B1B21
oklch(27% 0.051 9.1)
#793040 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F3F40 | 0.113 |
| Deuteranopia (no green cones) | #524E3E | 0.105 |
| Tritanopia (no blue cones) | #832736 | 0.026 |
| Achromatopsia (no color) | #484848 | 0.104 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #793040
#793040
oklch(41.6% 0.103 9.1)
- #005854
#005854
oklch(41.5% 0.072 189.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #793040, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.041
- Brownish Purple #76424E ΔE 0.042
- Red Wine #8C0034 ΔE 0.061
- Red Purple #820747 ΔE 0.063
- Wine #80013F ΔE 0.063
- Red Brown #8B2E16 ΔE 0.063
- Bordeaux #7B002C ΔE 0.064
- Wine Red #7B0323 ΔE 0.064
Use #793040 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.