#791B73
Closest named color: Purple (#800080). oklch(41.5% 0.162 330.9), rgb(121, 27, 115).
Aa
White text reads best on this color (9.47:1).
About this color
#791B73 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.162 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.033 away. White text reads best on it, at 9.47:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.162) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.21:1 |
| White text | 9.47:1 |
Values
| HEX | #791B73 |
| RGB | rgb(121, 27, 115) |
| HSL | hsl(304, 64%, 29%) |
| OKLCH | oklch(41.5% 0.162 330.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #791B73 | 9.47:1 | AAA | Lc -95.1 | Preferred for body text |
| Black text on #791B73 | 2.21:1 | Fails | Lc 13.2 | Not readable |
| #791B73 text on white | 9.47:1 | AAA | Lc 90.8 | Preferred for body text |
| #791B73 text on black | 2.21:1 | Fails | Lc -11.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F9
oklch(97.2% 0.012 334.1)
-
Step 100
100
#F5E4F2
oklch(93.6% 0.026 331.5)
-
Step 200
200
#EECDE9
oklch(88.4% 0.052 331)
-
Step 300
300
#E5AADD
oklch(80.9% 0.096 331.1)
-
Step 400
400
#D57BCC
oklch(70.8% 0.151 330.7)
-
Step 500
500
#C854BE
oklch(63.2% 0.193 331.1)
-
Step 600
600
#B332AA
oklch(55.6% 0.21 331)
-
Step 700
700
#9A2292
oklch(49.2% 0.196 331.1)
-
Step 800
800 (this color)
#791B73
oklch(41.5% 0.162 330.9)
-
Step 900
900
#652160
oklch(37.7% 0.127 330.8)
-
Step 950
950
#3B1538
oklch(27% 0.079 330.6)
#791B73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #113E75 | 0.176 |
| Deuteranopia (no green cones) | #394A71 | 0.147 |
| Tritanopia (no blue cones) | #7E2746 | 0.086 |
| Achromatopsia (no color) | #464646 | 0.163 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #791B73
#791B73
oklch(41.5% 0.162 330.9)
- #005C29
#005C29
oklch(41.5% 0.112 150.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #791B73, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.033
- Rich Purple #720058 ΔE 0.052
- Dark Magenta #8B008B ΔE 0.054
- Velvet #750851 ΔE 0.058
- Red Purple #820747 ΔE 0.076
- Warm Purple #952E8F ΔE 0.079
- Red Violet #9E0168 ΔE 0.080
- Rebecca Purple #663399 ΔE 0.081
Use #791B73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.