#78554C
Closest named color: Cocoa (#875F42). oklch(48.4% 0.049 34.9), rgb(120, 85, 76).
Aa
White text reads best on this color (6.55:1).
About this color
#78554C is a medium-dark, muted red. In OKLCH its lightness is 48%, its chroma 0.049 and its hue 35°. Its hue sits on the warm side of the wheel. The nearest named color is Cocoa (#875F42), ΔE 0.046 away. White text reads best on it, at 6.55:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | muted (0.049) |
| Temperature | warm |
| Nearest name | Cocoa (#875F42) |
| Black text | 3.20:1 |
| White text | 6.55:1 |
Values
| HEX | #78554C |
| RGB | rgb(120, 85, 76) |
| HSL | hsl(12, 22%, 38%) |
| OKLCH | oklch(48.4% 0.049 34.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #78554C | 6.55:1 | AA | Lc -87.5 | Fine for body text |
| Black text on #78554C | 3.20:1 | AA large text | Lc 21.6 | Dividers and decoration only |
| #78554C text on white | 6.55:1 | AA | Lc 82.4 | Fine for body text |
| #78554C text on black | 3.20:1 | AA large text | Lc -19.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F5F4
oklch(97.1% 0.003 48.7)
-
Step 100
100
#EEE8E7
oklch(93.5% 0.007 28.8)
-
Step 200
200
#E2D6D3
oklch(88.5% 0.014 34.3)
-
Step 300
300
#CFBCB6
oklch(80.9% 0.023 38.3)
-
Step 400
400
#B79991
oklch(70.8% 0.038 35.4)
-
Step 500
500
#A57F76
oklch(63.1% 0.049 33.6)
-
Step 600
600
#8F685E
oklch(55.4% 0.053 34.9)
-
Step 700
700 (this color)
#78554C
oklch(48.4% 0.049 34.9)
-
Step 800
800
#634740
oklch(42.6% 0.04 34.5)
-
Step 900
900
#513C36
oklch(37.7% 0.032 36.5)
-
Step 950
950
#302320
oklch(27.1% 0.021 33.3)
#78554C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5D594B | 0.047 |
| Deuteranopia (no green cones) | #65604C | 0.044 |
| Tritanopia (no blue cones) | #805053 | 0.025 |
| Achromatopsia (no color) | #5D5D5D | 0.050 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #78554C
#78554C
oklch(48.4% 0.049 34.9)
- #3C6670
#3C6670
oklch(48.4% 0.049 214.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #78554C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cocoa #875F42 ΔE 0.046
- Milk Chocolate #7F4E1E ΔE 0.053
- Brownish Purple #76424E ΔE 0.055
- Dark Mauve #874C62 ΔE 0.055
- Dark Taupe #7F684E ΔE 0.057
- Dim Gray #696969 ΔE 0.061
- Medium Brown #7F5112 ΔE 0.062
- Dirt Brown #836539 ΔE 0.064
Use #78554C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.