#77535B
Closest named color: Dark Mauve (#874C62). oklch(48.3% 0.049 4.4), rgb(119, 83, 91).
Aa
White text reads best on this color (6.61:1).
About this color
#77535B is a medium-dark, muted red. In OKLCH its lightness is 48%, its chroma 0.049 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.037 away. White text reads best on it, at 6.61:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | muted (0.049) |
| Temperature | warm |
| Nearest name | Dark Mauve (#874C62) |
| Black text | 3.17:1 |
| White text | 6.61:1 |
Values
| HEX | #77535B |
| RGB | rgb(119, 83, 91) |
| HSL | hsl(347, 18%, 40%) |
| OKLCH | oklch(48.3% 0.049 4.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77535B | 6.61:1 | AA | Lc -87.7 | Fine for body text |
| Black text on #77535B | 3.17:1 | AA large text | Lc 21.4 | Dividers and decoration only |
| #77535B text on white | 6.61:1 | AA | Lc 82.7 | Fine for body text |
| #77535B text on black | 3.17:1 | AA large text | Lc -19.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F5
oklch(97% 0.003 354.7)
-
Step 100
100
#EEE8E9
oklch(93.6% 0.007 5.6)
-
Step 200
200
#E1D6D8
oklch(88.5% 0.012 4.8)
-
Step 300
300
#CFBBBF
oklch(81% 0.023 4)
-
Step 400
400
#B6979D
oklch(70.6% 0.038 5)
-
Step 500
500
#A47E86
oklch(63.2% 0.048 4.5)
-
Step 600
600
#8F676F
oklch(55.7% 0.053 5.7)
-
Step 700
700 (this color)
#77535B
oklch(48.3% 0.049 4.4)
-
Step 800
800
#63464C
oklch(42.8% 0.041 5.2)
-
Step 900
900
#513B3F
oklch(37.8% 0.032 6.6)
-
Step 950
950
#2F2225
oklch(26.9% 0.021 3.2)
#77535B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #58595B | 0.054 |
| Deuteranopia (no green cones) | #615F5A | 0.049 |
| Tritanopia (no blue cones) | #7D5156 | 0.013 |
| Achromatopsia (no color) | #5D5D5D | 0.050 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77535B
#77535B
oklch(48.3% 0.049 4.4)
- #3D6862
#3D6862
oklch(48.4% 0.049 184.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77535B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Mauve #874C62 ΔE 0.037
- Brownish Purple #76424E ΔE 0.045
- Dull Purple #84597E ΔE 0.060
- Dusky Purple #895B7B ΔE 0.061
- Dim Gray #696969 ΔE 0.062
- Cocoa #875F42 ΔE 0.065
- Dusty Grape #545775 ΔE 0.068
- Muted Purple #805B87 ΔE 0.070
Use #77535B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.