#78323C
Closest named color: Purple Brown (#673A3F). oklch(41.6% 0.098 13.6), rgb(120, 50, 60).
Aa
White text reads best on this color (9.05:1).
About this color
#78323C is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.098 and its hue 14°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.036 away. White text reads best on it, at 9.05:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.098) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.32:1 |
| White text | 9.05:1 |
Values
| HEX | #78323C |
| RGB | rgb(120, 50, 60) |
| HSL | hsl(351, 41%, 33%) |
| OKLCH | oklch(41.6% 0.098 13.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #78323C | 9.05:1 | AAA | Lc -94.7 | Preferred for body text |
| Black text on #78323C | 2.32:1 | Fails | Lc 13.7 | Not readable |
| #78323C text on white | 9.05:1 | AAA | Lc 90.3 | Preferred for body text |
| #78323C text on black | 2.32:1 | Fails | Lc -12.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F5E6E6
oklch(93.7% 0.016 17.4)
-
Step 200
200
#EDD1D3
oklch(88.5% 0.031 12.8)
-
Step 300
300
#E3B2B6
oklch(80.9% 0.057 12.9)
-
Step 400
400
#D38990
oklch(70.7% 0.091 13.5)
-
Step 500
500
#C66974
oklch(63.1% 0.118 13.6)
-
Step 600
600
#B14F5D
oklch(55.6% 0.128 13.4)
-
Step 700
700
#98404C
oklch(49.2% 0.118 14.2)
-
Step 800
800 (this color)
#78323C
oklch(41.6% 0.098 13.6)
-
Step 900
900
#642F35
oklch(37.8% 0.077 14.3)
-
Step 950
950
#3B1C1F
oklch(27.1% 0.049 14.7)
#78323C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #41403C | 0.107 |
| Deuteranopia (no green cones) | #534E3A | 0.099 |
| Tritanopia (no blue cones) | #832836 | 0.027 |
| Achromatopsia (no color) | #494949 | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #78323C
#78323C
oklch(41.6% 0.098 13.6)
- #005857
#005857
oklch(41.6% 0.071 193.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #78323C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.036
- Brownish Purple #76424E ΔE 0.040
- Red Brown #8B2E16 ΔE 0.058
- Chestnut #742802 ΔE 0.062
- Red Wine #8C0034 ΔE 0.066
- Wine Red #7B0323 ΔE 0.066
- Bordeaux #7B002C ΔE 0.067
- Rust Brown #8B3103 ΔE 0.068
Use #78323C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.