#78304A
Closest named color: Brownish Purple (#76424E). oklch(41.8% 0.104 0.1), rgb(120, 48, 74).
Aa
White text reads best on this color (9.05:1).
About this color
#78304A is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.104 and its hue 0°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.043 away. White text reads best on it, at 9.05:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.104) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.32:1 |
| White text | 9.05:1 |
Values
| HEX | #78304A |
| RGB | rgb(120, 48, 74) |
| HSL | hsl(338, 43%, 33%) |
| OKLCH | oklch(41.8% 0.104 0.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #78304A | 9.05:1 | AAA | Lc -94.7 | Preferred for body text |
| Black text on #78304A | 2.32:1 | Fails | Lc 13.7 | Not readable |
| #78304A text on white | 9.05:1 | AAA | Lc 90.3 | Preferred for body text |
| #78304A text on black | 2.32:1 | Fails | Lc -12.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F5E5E9
oklch(93.6% 0.018 0.4)
-
Step 200
200
#EDD0D8
oklch(88.4% 0.034 359.3)
-
Step 300
300
#E3B1BF
oklch(81% 0.061 360)
-
Step 400
400
#D3869E
oklch(70.6% 0.099 359.8)
-
Step 500
500
#C56786
oklch(63.1% 0.124 0.3)
-
Step 600
600
#B04C70
oklch(55.6% 0.135 359.9)
-
Step 700
700
#973D5E
oklch(49.1% 0.125 359.9)
-
Step 800
800 (this color)
#78304A
oklch(41.8% 0.104 0.1)
-
Step 900
900
#632D40
oklch(37.6% 0.081 359.5)
-
Step 950
950
#3A1B25
oklch(26.9% 0.051 0.5)
#78304A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C404B | 0.116 |
| Deuteranopia (no green cones) | #4F4E48 | 0.107 |
| Tritanopia (no blue cones) | #812A3A | 0.030 |
| Achromatopsia (no color) | #494949 | 0.105 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #78304A
#78304A
oklch(41.8% 0.104 0.1)
- #005A4E
#005A4E
oklch(41.9% 0.076 179.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #78304A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.043
- Purple Brown #673A3F ΔE 0.046
- Red Purple #820747 ΔE 0.057
- Wine #80013F ΔE 0.060
- Red Wine #8C0034 ΔE 0.064
- Mulberry #920A4E ΔE 0.067
- Bordeaux #7B002C ΔE 0.068
- Velvet #750851 ΔE 0.069
Use #78304A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.