#78303B
Closest named color: Purple Brown (#673A3F). oklch(41.3% 0.101 13.3), rgb(120, 48, 59).
Aa
White text reads best on this color (9.19:1).
About this color
#78303B is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.101 and its hue 13°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.038 away. White text reads best on it, at 9.19:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.101) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.28:1 |
| White text | 9.19:1 |
Values
| HEX | #78303B |
| RGB | rgb(120, 48, 59) |
| HSL | hsl(351, 43%, 33%) |
| OKLCH | oklch(41.3% 0.101 13.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #78303B | 9.19:1 | AAA | Lc -95.0 | Preferred for body text |
| Black text on #78303B | 2.28:1 | Fails | Lc 13.3 | Not readable |
| #78303B text on white | 9.19:1 | AAA | Lc 90.6 | Preferred for body text |
| #78303B text on black | 2.28:1 | Fails | Lc -11.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F5E5E6
oklch(93.5% 0.018 13.1)
-
Step 200
200
#EED1D3
oklch(88.5% 0.033 13)
-
Step 300
300
#E4B2B5
oklch(81% 0.058 14.4)
-
Step 400
400
#D5888F
oklch(70.8% 0.095 13.8)
-
Step 500
500
#C76874
oklch(63% 0.121 13.2)
-
Step 600
600
#B24E5D
oklch(55.6% 0.131 13.1)
-
Step 700
700
#993E4C
oklch(49.1% 0.122 13.4)
-
Step 800
800 (this color)
#78303B
oklch(41.3% 0.101 13.3)
-
Step 900
900
#642E35
oklch(37.6% 0.078 13.5)
-
Step 950
950
#3B1B1F
oklch(26.9% 0.05 13.1)
#78303B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #403F3B | 0.110 |
| Deuteranopia (no green cones) | #524D39 | 0.102 |
| Tritanopia (no blue cones) | #832634 | 0.026 |
| Achromatopsia (no color) | #484848 | 0.102 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #78303B
#78303B
oklch(41.3% 0.101 13.3)
- #005756
#005756
oklch(41.3% 0.071 193.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #78303B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.038
- Brownish Purple #76424E ΔE 0.044
- Red Brown #8B2E16 ΔE 0.058
- Chestnut #742802 ΔE 0.061
- Wine Red #7B0323 ΔE 0.062
- Red Wine #8C0034 ΔE 0.063
- Bordeaux #7B002C ΔE 0.063
- Wine #80013F ΔE 0.066
Use #78303B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.