#781F72
Closest named color: Purple (#800080). oklch(41.6% 0.156 330.9), rgb(120, 31, 114).
Aa
White text reads best on this color (9.38:1).
About this color
#781F72 is a dark, vivid purple. In OKLCH its lightness is 42%, its chroma 0.156 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.038 away. White text reads best on it, at 9.38:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | vivid (0.156) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.23:1 |
| White text | 9.38:1 |
Values
| HEX | #781F72 |
| RGB | rgb(120, 31, 114) |
| HSL | hsl(304, 59%, 30%) |
| OKLCH | oklch(41.6% 0.156 330.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781F72 | 9.38:1 | AAA | Lc -95.1 | Preferred for body text |
| Black text on #781F72 | 2.23:1 | Fails | Lc 13.3 | Not readable |
| #781F72 text on white | 9.38:1 | AAA | Lc 90.7 | Preferred for body text |
| #781F72 text on black | 2.23:1 | Fails | Lc -11.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F9
oklch(97.2% 0.012 334.1)
-
Step 100
100
#F5E4F2
oklch(93.6% 0.026 331.5)
-
Step 200
200
#EECEE9
oklch(88.6% 0.05 331.2)
-
Step 300
300
#E3ABDC
oklch(80.8% 0.092 330.7)
-
Step 400
400
#D37CCA
oklch(70.6% 0.146 330.8)
-
Step 500
500
#C657BC
oklch(63.2% 0.185 331.1)
-
Step 600
600
#B136A8
oklch(55.6% 0.202 331.1)
-
Step 700
700
#982790
oklch(49.1% 0.188 331.1)
-
Step 800
800 (this color)
#781F72
oklch(41.6% 0.156 330.9)
-
Step 900
900
#64235F
oklch(37.8% 0.122 330.8)
-
Step 950
950
#3B1637
oklch(27.1% 0.076 331.7)
#781F72 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #173F74 | 0.168 |
| Deuteranopia (no green cones) | #3A4B70 | 0.143 |
| Tritanopia (no blue cones) | #7D2A46 | 0.084 |
| Achromatopsia (no color) | #464646 | 0.158 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781F72
#781F72
oklch(41.6% 0.156 330.9)
- #005C29
#005C29
oklch(41.5% 0.112 150.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781F72, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.038
- Rich Purple #720058 ΔE 0.053
- Velvet #750851 ΔE 0.058
- Dark Magenta #8B008B ΔE 0.059
- Red Purple #820747 ΔE 0.075
- Rebecca Purple #663399 ΔE 0.079
- Warm Purple #952E8F ΔE 0.079
- Grape Purple #5D1451 ΔE 0.081
Use #781F72 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.