#781E73
Closest named color: Purple (#800080). oklch(41.6% 0.158 330.4), rgb(120, 30, 115).
Aa
White text reads best on this color (9.40:1).
About this color
#781E73 is a dark, vivid purple. In OKLCH its lightness is 42%, its chroma 0.158 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.036 away. White text reads best on it, at 9.40:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | vivid (0.158) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.23:1 |
| White text | 9.40:1 |
Values
| HEX | #781E73 |
| RGB | rgb(120, 30, 115) |
| HSL | hsl(303, 60%, 29%) |
| OKLCH | oklch(41.6% 0.158 330.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781E73 | 9.40:1 | AAA | Lc -95.1 | Preferred for body text |
| Black text on #781E73 | 2.23:1 | Fails | Lc 13.3 | Not readable |
| #781E73 text on white | 9.40:1 | AAA | Lc 90.7 | Preferred for body text |
| #781E73 text on black | 2.23:1 | Fails | Lc -11.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F9
oklch(97.2% 0.012 334.1)
-
Step 100
100
#F5E4F2
oklch(93.6% 0.026 331.5)
-
Step 200
200
#EECDE9
oklch(88.4% 0.052 331)
-
Step 300
300
#E3ABDD
oklch(80.8% 0.092 330)
-
Step 400
400
#D47CCB
oklch(70.8% 0.148 330.8)
-
Step 500
500
#C656BE
oklch(63.1% 0.189 330.4)
-
Step 600
600
#B135AA
oklch(55.6% 0.205 330.3)
-
Step 700
700
#982692
oklch(49.1% 0.19 330.3)
-
Step 800
800 (this color)
#781E73
oklch(41.6% 0.158 330.4)
-
Step 900
900
#64225F
oklch(37.6% 0.124 330.8)
-
Step 950
950
#3B1538
oklch(27% 0.079 330.6)
#781E73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #143E75 | 0.170 |
| Deuteranopia (no green cones) | #394B71 | 0.145 |
| Tritanopia (no blue cones) | #7D2A46 | 0.086 |
| Achromatopsia (no color) | #464646 | 0.160 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781E73
#781E73
oklch(41.6% 0.158 330.4)
- #005C28
#005C28
oklch(41.5% 0.113 150.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781E73, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.036
- Rich Purple #720058 ΔE 0.054
- Dark Magenta #8B008B ΔE 0.057
- Velvet #750851 ΔE 0.059
- Red Purple #820747 ΔE 0.077
- Rebecca Purple #663399 ΔE 0.078
- Warm Purple #952E8F ΔE 0.079
- Grape Purple #5D1451 ΔE 0.082
Use #781E73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.