#781D76
Closest named color: Purple (#800080). oklch(41.7% 0.162 329), rgb(120, 29, 118).
Aa
White text reads best on this color (9.39:1).
About this color
#781D76 is a dark, vivid purple. In OKLCH its lightness is 42%, its chroma 0.162 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.032 away. White text reads best on it, at 9.39:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | vivid (0.162) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.23:1 |
| White text | 9.39:1 |
Values
| HEX | #781D76 |
| RGB | rgb(120, 29, 118) |
| HSL | hsl(301, 61%, 29%) |
| OKLCH | oklch(41.7% 0.162 329) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781D76 | 9.39:1 | AAA | Lc -95.0 | Preferred for body text |
| Black text on #781D76 | 2.23:1 | Fails | Lc 13.4 | Not readable |
| #781D76 text on white | 9.39:1 | AAA | Lc 90.6 | Preferred for body text |
| #781D76 text on black | 2.23:1 | Fails | Lc -11.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3FA
oklch(97.2% 0.013 329.6)
-
Step 100
100
#F5E4F3
oklch(93.7% 0.027 329.5)
-
Step 200
200
#EDCDEA
oklch(88.4% 0.052 329)
-
Step 300
300
#E3ABDF
oklch(80.9% 0.094 328.8)
-
Step 400
400
#D37BCE
oklch(70.6% 0.151 329.1)
-
Step 500
500
#C655C2
oklch(63.2% 0.193 329)
-
Step 600
600
#B133AE
oklch(55.6% 0.21 329)
-
Step 700
700
#982495
oklch(49.2% 0.195 329.2)
-
Step 800
800 (this color)
#781D76
oklch(41.7% 0.162 329)
-
Step 900
900
#642262
oklch(37.8% 0.126 328.9)
-
Step 950
950
#3B1539
oklch(27% 0.08 329.6)
#781D76 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0E3F78 | 0.174 |
| Deuteranopia (no green cones) | #374B74 | 0.147 |
| Tritanopia (no blue cones) | #7C2A48 | 0.088 |
| Achromatopsia (no color) | #464646 | 0.163 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781D76
#781D76
oklch(41.7% 0.162 329)
- #005D24
#005D24
oklch(41.8% 0.118 148.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781D76, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.032
- Dark Magenta #8B008B ΔE 0.053
- Rich Purple #720058 ΔE 0.057
- Velvet #750851 ΔE 0.064
- Rebecca Purple #663399 ΔE 0.075
- Warm Purple #952E8F ΔE 0.077
- Red Purple #820747 ΔE 0.082
- Red Violet #9E0168 ΔE 0.083
Use #781D76 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.