#781B74
Closest named color: Purple (#800080). oklch(41.4% 0.162 329.9), rgb(120, 27, 116).
Aa
White text reads best on this color (9.51:1).
About this color
#781B74 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.162 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.032 away. White text reads best on it, at 9.51:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.162) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.20:1 |
| White text | 9.51:1 |
Values
| HEX | #781B74 |
| RGB | rgb(120, 27, 116) |
| HSL | hsl(303, 63%, 29%) |
| OKLCH | oklch(41.4% 0.162 329.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781B74 | 9.51:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #781B74 | 2.20:1 | Fails | Lc 13.1 | Not readable |
| #781B74 text on white | 9.51:1 | AAA | Lc 90.9 | Preferred for body text |
| #781B74 text on black | 2.20:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3FA
oklch(97.2% 0.013 329.6)
-
Step 100
100
#F5E4F3
oklch(93.7% 0.027 329.5)
-
Step 200
200
#EECDEA
oklch(88.5% 0.053 330)
-
Step 300
300
#E4ABDE
oklch(81% 0.094 330)
-
Step 400
400
#D47BCD
oklch(70.7% 0.151 329.9)
-
Step 500
500
#C754C0
oklch(63.1% 0.194 330)
-
Step 600
600
#B232AC
oklch(55.6% 0.211 330)
-
Step 700
700
#992294
oklch(49.1% 0.197 330)
-
Step 800
800 (this color)
#781B74
oklch(41.4% 0.162 329.9)
-
Step 900
900
#642161
oklch(37.6% 0.127 329.6)
-
Step 950
950
#3B1539
oklch(27% 0.08 329.6)
#781B74 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0E3E76 | 0.176 |
| Deuteranopia (no green cones) | #374A72 | 0.148 |
| Tritanopia (no blue cones) | #7D2846 | 0.088 |
| Achromatopsia (no color) | #464646 | 0.163 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781B74
#781B74
oklch(41.4% 0.162 329.9)
- #005C27
#005C27
oklch(41.5% 0.114 150)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781B74, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.032
- Rich Purple #720058 ΔE 0.053
- Dark Magenta #8B008B ΔE 0.055
- Velvet #750851 ΔE 0.060
- Red Purple #820747 ΔE 0.079
- Rebecca Purple #663399 ΔE 0.079
- Warm Purple #952E8F ΔE 0.080
- Grape Purple #5D1451 ΔE 0.082
Use #781B74 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.