#781B63
Closest named color: Velvet (#750851). oklch(40.4% 0.149 338.8), rgb(120, 27, 99).
Aa
White text reads best on this color (9.83:1).
About this color
#781B63 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.149 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.034 away. White text reads best on it, at 9.83:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.149) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.13:1 |
| White text | 9.83:1 |
Values
| HEX | #781B63 |
| RGB | rgb(120, 27, 99) |
| HSL | hsl(314, 63%, 29%) |
| OKLCH | oklch(40.4% 0.149 338.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781B63 | 9.83:1 | AAA | Lc -96.0 | Preferred for body text |
| Black text on #781B63 | 2.13:1 | Fails | Lc 12.3 | Not readable |
| #781B63 text on white | 9.83:1 | AAA | Lc 91.7 | Preferred for body text |
| #781B63 text on black | 2.13:1 | Fails | Lc -10.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F6E4F0
oklch(93.7% 0.025 337.8)
-
Step 200
200
#F0CDE4
oklch(88.5% 0.049 338.8)
-
Step 300
300
#E7ABD4
oklch(80.9% 0.088 338.6)
-
Step 400
400
#D87CBE
oklch(70.7% 0.14 338.5)
-
Step 500
500
#CB56AD
oklch(63% 0.179 338.7)
-
Step 600
600
#B63698
oklch(55.5% 0.194 338.8)
-
Step 700
700
#9D2782
oklch(49.2% 0.181 338.9)
-
Step 800
800 (this color)
#781B63
oklch(40.4% 0.149 338.8)
-
Step 900
900
#672356
oklch(37.8% 0.117 338.8)
-
Step 950
950
#3C1632
oklch(27% 0.072 338.7)
#781B63 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #203A65 | 0.165 |
| Deuteranopia (no green cones) | #3F4961 | 0.142 |
| Tritanopia (no blue cones) | #7F1F3D | 0.070 |
| Achromatopsia (no color) | #434343 | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781B63
#781B63
oklch(40.4% 0.149 338.8)
- #005735
#005735
oklch(40.3% 0.093 158.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781B63, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.034
- Rich Purple #720058 ΔE 0.035
- Red Purple #820747 ΔE 0.051
- Purple #800080 ΔE 0.056
- Wine #80013F ΔE 0.062
- Mulberry #920A4E ΔE 0.066
- Grape Purple #5D1451 ΔE 0.067
- Merlot #730039 ΔE 0.072
Use #781B63 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.