#781B62
Closest named color: Velvet (#750851). oklch(40.4% 0.149 339.4), rgb(120, 27, 98).
Aa
White text reads best on this color (9.85:1).
About this color
#781B62 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.149 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.033 away. White text reads best on it, at 9.85:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.149) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.13:1 |
| White text | 9.85:1 |
Values
| HEX | #781B62 |
| RGB | rgb(120, 27, 98) |
| HSL | hsl(314, 63%, 29%) |
| OKLCH | oklch(40.4% 0.149 339.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781B62 | 9.85:1 | AAA | Lc -96.0 | Preferred for body text |
| Black text on #781B62 | 2.13:1 | Fails | Lc 12.2 | Not readable |
| #781B62 text on white | 9.85:1 | AAA | Lc 91.7 | Preferred for body text |
| #781B62 text on black | 2.13:1 | Fails | Lc -10.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F6E4EF
oklch(93.6% 0.024 340.3)
-
Step 200
200
#F0CDE4
oklch(88.5% 0.049 338.8)
-
Step 300
300
#E7ABD3
oklch(80.9% 0.087 339.3)
-
Step 400
400
#D87CBD
oklch(70.7% 0.139 339)
-
Step 500
500
#CB56AC
oklch(63% 0.178 339.1)
-
Step 600
600
#B73697
oklch(55.6% 0.194 339.5)
-
Step 700
700
#9D2781
oklch(49.1% 0.18 339.3)
-
Step 800
800 (this color)
#781B62
oklch(40.4% 0.149 339.4)
-
Step 900
900
#672355
oklch(37.7% 0.116 339.5)
-
Step 950
950
#3D1632
oklch(27.1% 0.073 339.7)
#781B62 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #213A64 | 0.164 |
| Deuteranopia (no green cones) | #404960 | 0.141 |
| Tritanopia (no blue cones) | #7F1F3C | 0.070 |
| Achromatopsia (no color) | #434343 | 0.150 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781B62
#781B62
oklch(40.4% 0.149 339.4)
- #005736
#005736
oklch(40.3% 0.092 159.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781B62, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.033
- Rich Purple #720058 ΔE 0.035
- Red Purple #820747 ΔE 0.050
- Purple #800080 ΔE 0.058
- Wine #80013F ΔE 0.061
- Mulberry #920A4E ΔE 0.065
- Grape Purple #5D1451 ΔE 0.067
- Merlot #730039 ΔE 0.070
Use #781B62 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.