#781A73
Closest named color: Purple (#800080). oklch(41.2% 0.163 330.4), rgb(120, 26, 115).
Aa
White text reads best on this color (9.57:1).
About this color
#781A73 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.163 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.033 away. White text reads best on it, at 9.57:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.163) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.19:1 |
| White text | 9.57:1 |
Values
| HEX | #781A73 |
| RGB | rgb(120, 26, 115) |
| HSL | hsl(303, 64%, 29%) |
| OKLCH | oklch(41.2% 0.163 330.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781A73 | 9.57:1 | AAA | Lc -95.4 | Preferred for body text |
| Black text on #781A73 | 2.19:1 | Fails | Lc 13.0 | Not readable |
| #781A73 text on white | 9.57:1 | AAA | Lc 91.0 | Preferred for body text |
| #781A73 text on black | 2.19:1 | Fails | Lc -11.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F9
oklch(97.2% 0.012 334.1)
-
Step 100
100
#F5E4F3
oklch(93.7% 0.027 329.5)
-
Step 200
200
#EECDEA
oklch(88.5% 0.053 330)
-
Step 300
300
#E4AADE
oklch(80.8% 0.096 330)
-
Step 400
400
#D57BCD
oklch(70.8% 0.152 330.3)
-
Step 500
500
#C754BF
oklch(63.1% 0.193 330.4)
-
Step 600
600
#B331AB
oklch(55.6% 0.211 330.7)
-
Step 700
700
#992293
oklch(49.1% 0.196 330.3)
-
Step 800
800 (this color)
#781A73
oklch(41.2% 0.163 330.4)
-
Step 900
900
#652160
oklch(37.7% 0.127 330.8)
-
Step 950
950
#3B1538
oklch(27% 0.079 330.6)
#781A73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0E3D75 | 0.177 |
| Deuteranopia (no green cones) | #374A71 | 0.149 |
| Tritanopia (no blue cones) | #7D2745 | 0.088 |
| Achromatopsia (no color) | #454545 | 0.164 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781A73
#781A73
oklch(41.2% 0.163 330.4)
- #005B28
#005B28
oklch(41.2% 0.112 150.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781A73, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.033
- Rich Purple #720058 ΔE 0.051
- Dark Magenta #8B008B ΔE 0.055
- Velvet #750851 ΔE 0.058
- Red Purple #820747 ΔE 0.077
- Grape Purple #5D1451 ΔE 0.080
- Rebecca Purple #663399 ΔE 0.081
- Warm Purple #952E8F ΔE 0.081
Use #781A73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.