#78196B
Closest named color: Rich Purple (#720058). oklch(40.7% 0.157 334.4), rgb(120, 25, 107).
Aa
White text reads best on this color (9.76:1).
About this color
#78196B is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.157 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.040 away. White text reads best on it, at 9.76:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.157) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.14:1 |
| White text | 9.76:1 |
Values
| HEX | #78196B |
| RGB | rgb(120, 25, 107) |
| HSL | hsl(308, 66%, 28%) |
| OKLCH | oklch(40.7% 0.157 334.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #78196B | 9.76:1 | AAA | Lc -95.8 | Preferred for body text |
| Black text on #78196B | 2.14:1 | Fails | Lc 12.5 | Not readable |
| #78196B text on white | 9.76:1 | AAA | Lc 91.5 | Preferred for body text |
| #78196B text on black | 2.14:1 | Fails | Lc -10.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF2F9
oklch(97% 0.013 333)
-
Step 100
100
#F6E4F1
oklch(93.7% 0.026 335.5)
-
Step 200
200
#EFCDE7
oklch(88.5% 0.051 334.2)
-
Step 300
300
#E6AAD9
oklch(80.8% 0.093 334.3)
-
Step 400
400
#D77BC6
oklch(70.7% 0.147 334.2)
-
Step 500
500
#CA54B7
oklch(63.1% 0.189 334.3)
-
Step 600
600
#B533A2
oklch(55.6% 0.204 334.5)
-
Step 700
700
#9C238B
oklch(49.2% 0.191 334.6)
-
Step 800
800 (this color)
#78196B
oklch(40.7% 0.157 334.4)
-
Step 900
900
#66215B
oklch(37.6% 0.123 334.6)
-
Step 950
950
#3C1536
oklch(27% 0.078 333.8)
#78196B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #173B6D | 0.173 |
| Deuteranopia (no green cones) | #3B4969 | 0.147 |
| Tritanopia (no blue cones) | #7E2241 | 0.079 |
| Achromatopsia (no color) | #444444 | 0.159 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #78196B
#78196B
oklch(40.7% 0.157 334.4)
- #00592F
#00592F
oklch(40.7% 0.102 154.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #78196B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.040
- Purple #800080 ΔE 0.043
- Velvet #750851 ΔE 0.045
- Red Purple #820747 ΔE 0.064
- Dark Magenta #8B008B ΔE 0.065
- Grape Purple #5D1451 ΔE 0.072
- Mulberry #920A4E ΔE 0.075
- Wine #80013F ΔE 0.075
Use #78196B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.