#781964
Closest named color: Rich Purple (#720058). oklch(40.3% 0.152 338.2), rgb(120, 25, 100).
Aa
White text reads best on this color (9.89:1).
About this color
#781964 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.152 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.034 away. White text reads best on it, at 9.89:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.152) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.12:1 |
| White text | 9.89:1 |
Values
| HEX | #781964 |
| RGB | rgb(120, 25, 100) |
| HSL | hsl(313, 66%, 28%) |
| OKLCH | oklch(40.3% 0.152 338.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781964 | 9.89:1 | AAA | Lc -96.1 | Preferred for body text |
| Black text on #781964 | 2.12:1 | Fails | Lc 12.2 | Not readable |
| #781964 text on white | 9.89:1 | AAA | Lc 91.8 | Preferred for body text |
| #781964 text on black | 2.12:1 | Fails | Lc -10.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F6E4F0
oklch(93.7% 0.025 337.8)
-
Step 200
200
#F0CDE5
oklch(88.5% 0.05 337.5)
-
Step 300
300
#E7ABD5
oklch(81% 0.089 337.8)
-
Step 400
400
#D97BBF
oklch(70.7% 0.143 338.3)
-
Step 500
500
#CC55AF
oklch(63.1% 0.182 338.1)
-
Step 600
600
#B7349A
oklch(55.6% 0.198 338.2)
-
Step 700
700
#9D2584
oklch(49.1% 0.184 338)
-
Step 800
800 (this color)
#781964
oklch(40.3% 0.152 338.2)
-
Step 900
900
#672257
oklch(37.7% 0.119 338)
-
Step 950
950
#3D1533
oklch(27% 0.076 338.3)
#781964 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1E3A66 | 0.168 |
| Deuteranopia (no green cones) | #3E4862 | 0.143 |
| Tritanopia (no blue cones) | #7F1E3D | 0.072 |
| Achromatopsia (no color) | #434343 | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781964
#781964
oklch(40.3% 0.152 338.2)
- #005734
#005734
oklch(40.2% 0.094 158)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781964, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.034
- Velvet #750851 ΔE 0.035
- Red Purple #820747 ΔE 0.053
- Purple #800080 ΔE 0.054
- Wine #80013F ΔE 0.064
- Grape Purple #5D1451 ΔE 0.067
- Mulberry #920A4E ΔE 0.068
- Merlot #730039 ΔE 0.073
Use #781964 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.