#781438
Closest named color: Bordeaux (#7B002C). oklch(38% 0.135 5.5), rgb(120, 20, 56).
Aa
White text reads best on this color (10.73:1).
About this color
#781438 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.135 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.021 away. White text reads best on it, at 10.73:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.135) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.95:1 |
| White text | 10.73:1 |
Values
| HEX | #781438 |
| RGB | rgb(120, 20, 56) |
| HSL | hsl(338, 71%, 27%) |
| OKLCH | oklch(38% 0.135 5.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #781438 | 10.73:1 | AAA | Lc -97.6 | Preferred for body text |
| Black text on #781438 | 1.95:1 | Fails | Lc 10.4 | Not readable |
| #781438 text on white | 10.73:1 | AAA | Lc 93.5 | Preferred for body text |
| #781438 text on black | 1.95:1 | Fails | Lc -9.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E7
oklch(93.5% 0.029 4.5)
-
Step 200
200
#FBCAD4
oklch(88.4% 0.057 4.6)
-
Step 300
300
#F9A5B7
oklch(80.9% 0.101 5.6)
-
Step 400
400
#F17092
oklch(70.7% 0.161 5.6)
-
Step 500
500
#E83F77
oklch(63.1% 0.207 5.6)
-
Step 600
600
#D20060
oklch(55.5% 0.223 5.6)
-
Step 700
700
#B20050
oklch(49.1% 0.197 5.7)
-
Step 800
800
#930041
oklch(42.6% 0.171 5.6)
-
Step 900
900 (this color)
#781438
oklch(38% 0.135 5.5)
-
Step 950
950
#460E20
oklch(26.9% 0.086 5.7)
#781438 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E3139 | 0.153 |
| Deuteranopia (no green cones) | #494536 | 0.137 |
| Tritanopia (no blue cones) | #830024 | 0.036 |
| Achromatopsia (no color) | #3E3E3E | 0.136 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #781438
#781438
oklch(38% 0.135 5.5)
- #004E47
#004E47
oklch(38.1% 0.067 184.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #781438, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.021
- Wine #80013F ΔE 0.025
- Merlot #730039 ΔE 0.026
- Wine Red #7B0323 ΔE 0.031
- Red Purple #820747 ΔE 0.034
- Red Wine #8C0034 ΔE 0.042
- Velvet #750851 ΔE 0.050
- Claret #680018 ΔE 0.061
Use #781438 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.