#77543F
Closest named color: Milk Chocolate (#7F4E1E). oklch(47.8% 0.057 51.9), rgb(119, 84, 63).
Aa
White text reads best on this color (6.72:1).
About this color
#77543F is a medium-dark, muted brown. In OKLCH its lightness is 48%, its chroma 0.057 and its hue 52°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.036 away. White text reads best on it, at 6.72:1.
| Hue family | Browns |
| Lightness | medium-dark (48%) |
| Chroma | muted (0.057) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 3.12:1 |
| White text | 6.72:1 |
Values
| HEX | #77543F |
| RGB | rgb(119, 84, 63) |
| HSL | hsl(22, 31%, 36%) |
| OKLCH | oklch(47.8% 0.057 51.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77543F | 6.72:1 | AA | Lc -88.1 | Fine for body text |
| Black text on #77543F | 3.12:1 | AA large text | Lc 21.0 | Dividers and decoration only |
| #77543F text on white | 6.72:1 | AA | Lc 83.1 | Fine for body text |
| #77543F text on black | 3.12:1 | AA large text | Lc -18.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F5F3
oklch(97.2% 0.004 56.4)
-
Step 100
100
#EEE8E5
oklch(93.5% 0.008 48.7)
-
Step 200
200
#E2D7D0
oklch(88.6% 0.015 54.9)
-
Step 300
300
#D0BCB1
oklch(80.9% 0.028 50.8)
-
Step 400
400
#B89988
oklch(70.6% 0.044 50.4)
-
Step 500
500
#A6806A
oklch(63.1% 0.057 51.4)
-
Step 600
600
#906952
oklch(55.5% 0.061 51.6)
-
Step 700
700 (this color)
#77543F
oklch(47.8% 0.057 51.9)
-
Step 800
800
#644837
oklch(42.8% 0.047 52.3)
-
Step 900
900
#523C30
oklch(37.7% 0.037 49.8)
-
Step 950
950
#30231C
oklch(26.9% 0.024 49.6)
#77543F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5E573D | 0.044 |
| Deuteranopia (no green cones) | #665F3F | 0.042 |
| Tritanopia (no blue cones) | #804E4F | 0.037 |
| Achromatopsia (no color) | #5C5C5C | 0.057 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77543F
#77543F
oklch(47.8% 0.057 51.9)
- #3A6378
#3A6378
oklch(47.8% 0.057 232)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77543F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.036
- Cocoa #875F42 ΔE 0.044
- Medium Brown #7F5112 ΔE 0.045
- Saddle Brown #8B4513 ΔE 0.056
- Dirt Brown #836539 ΔE 0.058
- Dark Taupe #7F684E ΔE 0.058
- Mud #735C12 ΔE 0.059
- Brownish Purple #76424E ΔE 0.062
Use #77543F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.