#774D40
Closest named color: Milk Chocolate (#7F4E1E). oklch(46.4% 0.061 37.9), rgb(119, 77, 64).
Aa
White text reads best on this color (7.19:1).
About this color
#774D40 is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.061 and its hue 38°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.043 away. White text reads best on it, at 7.19:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.061) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.91:1 |
| White text | 7.19:1 |
Values
| HEX | #774D40 |
| RGB | rgb(119, 77, 64) |
| HSL | hsl(14, 30%, 36%) |
| OKLCH | oklch(46.4% 0.061 37.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #774D40 | 7.19:1 | AAA | Lc -89.7 | Fine for body text |
| Black text on #774D40 | 2.91:1 | Fails | Lc 19.2 | Dividers and decoration only |
| #774D40 text on white | 7.19:1 | AAA | Lc 84.8 | Fine for body text |
| #774D40 text on black | 2.91:1 | Fails | Lc -17.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F5F3
oklch(97.2% 0.004 56.4)
-
Step 100
100
#EFE8E6
oklch(93.6% 0.008 36.6)
-
Step 200
200
#E3D6D1
oklch(88.5% 0.016 42.4)
-
Step 300
300
#D3BBB3
oklch(81% 0.03 39.3)
-
Step 400
400
#BC978C
oklch(70.7% 0.047 37.2)
-
Step 500
500
#AA7D6F
oklch(63% 0.06 38)
-
Step 600
600
#956657
oklch(55.6% 0.065 38.4)
-
Step 700
700 (this color)
#774D40
oklch(46.4% 0.061 37.9)
-
Step 800
800
#67453B
oklch(42.6% 0.05 37.1)
-
Step 900
900
#543A32
oklch(37.6% 0.04 37.8)
-
Step 950
950
#31221E
oklch(26.9% 0.024 35.5)
#774D40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #57523F | 0.058 |
| Deuteranopia (no green cones) | #615B40 | 0.054 |
| Tritanopia (no blue cones) | #80474A | 0.030 |
| Achromatopsia (no color) | #575757 | 0.062 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #774D40
#774D40
oklch(46.4% 0.061 37.9)
- #2C6170
#2C6170
oklch(46.3% 0.061 219)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #774D40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.043
- Brownish Purple #76424E ΔE 0.043
- Saddle Brown #8B4513 ΔE 0.055
- Medium Brown #7F5112 ΔE 0.055
- Cocoa #875F42 ΔE 0.061
- Dark Mauve #874C62 ΔE 0.063
- Purple Brown #673A3F ΔE 0.065
- Mud Brown #60460F ΔE 0.074
Use #774D40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.