#774B40
Closest named color: Brownish Purple (#76424E). oklch(46% 0.063 34.7), rgb(119, 75, 64).
Aa
White text reads best on this color (7.33:1).
About this color
#774B40 is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.063 and its hue 35°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.038 away. White text reads best on it, at 7.33:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.063) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.86:1 |
| White text | 7.33:1 |
Values
| HEX | #774B40 |
| RGB | rgb(119, 75, 64) |
| HSL | hsl(12, 30%, 36%) |
| OKLCH | oklch(46% 0.063 34.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #774B40 | 7.33:1 | AAA | Lc -90.2 | Preferred for body text |
| Black text on #774B40 | 2.86:1 | Fails | Lc 18.7 | Dividers and decoration only |
| #774B40 text on white | 7.33:1 | AAA | Lc 85.3 | Fine for body text |
| #774B40 text on black | 2.86:1 | Fails | Lc -16.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#F0E8E6
oklch(93.7% 0.009 34.3)
-
Step 200
200
#E4D5D2
oklch(88.4% 0.017 31.1)
-
Step 300
300
#D3BAB4
oklch(80.9% 0.03 33.7)
-
Step 400
400
#BD968C
oklch(70.6% 0.049 34.8)
-
Step 500
500
#AC7C70
oklch(63.1% 0.063 34.5)
-
Step 600
600
#976558
oklch(55.6% 0.068 35.2)
-
Step 700
700 (this color)
#774B40
oklch(46% 0.063 34.7)
-
Step 800
800
#68453C
oklch(42.7% 0.051 35)
-
Step 900
900
#553A33
oklch(37.7% 0.041 35.1)
-
Step 950
950
#32221E
oklch(27% 0.026 34.5)
#774B40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #55513F | 0.062 |
| Deuteranopia (no green cones) | #605A40 | 0.057 |
| Tritanopia (no blue cones) | #804448 | 0.030 |
| Achromatopsia (no color) | #565656 | 0.063 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #774B40
#774B40
oklch(46% 0.063 34.7)
- #27616E
#27616E
oklch(46% 0.063 214.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #774B40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.038
- Milk Chocolate #7F4E1E ΔE 0.046
- Saddle Brown #8B4513 ΔE 0.056
- Medium Brown #7F5112 ΔE 0.058
- Purple Brown #673A3F ΔE 0.060
- Dark Mauve #874C62 ΔE 0.061
- Cocoa #875F42 ΔE 0.066
- Red Brown #8B2E16 ΔE 0.072
Use #774B40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.