#774A44
Closest named color: Brownish Purple (#76424E). oklch(45.9% 0.063 28), rgb(119, 74, 68).
Aa
White text reads best on this color (7.37:1).
About this color
#774A44 is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.063 and its hue 28°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.031 away. White text reads best on it, at 7.37:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.063) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.84:1 |
| White text | 7.37:1 |
Values
| HEX | #774A44 |
| RGB | rgb(119, 74, 68) |
| HSL | hsl(7, 27%, 37%) |
| OKLCH | oklch(45.9% 0.063 28) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #774A44 | 7.37:1 | AAA | Lc -90.3 | Preferred for body text |
| Black text on #774A44 | 2.84:1 | Fails | Lc 18.5 | Dividers and decoration only |
| #774A44 text on white | 7.37:1 | AAA | Lc 85.5 | Fine for body text |
| #774A44 text on black | 2.84:1 | Fails | Lc -16.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F4
oklch(97% 0.004 17.2)
-
Step 100
100
#F0E8E6
oklch(93.7% 0.009 34.3)
-
Step 200
200
#E4D5D3
oklch(88.5% 0.017 26.7)
-
Step 300
300
#D4BAB6
oklch(81% 0.03 28.2)
-
Step 400
400
#BD9690
oklch(70.8% 0.048 28.4)
-
Step 500
500
#AC7B75
oklch(63% 0.062 26.8)
-
Step 600
600
#97645D
oklch(55.6% 0.068 28)
-
Step 700
700 (this color)
#774A44
oklch(45.9% 0.063 28)
-
Step 800
800
#69443F
oklch(42.7% 0.052 27.9)
-
Step 900
900
#553936
oklch(37.6% 0.041 26)
-
Step 950
950
#32221F
oklch(27.1% 0.025 30.8)
#774A44 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #545043 | 0.064 |
| Deuteranopia (no green cones) | #5F5943 | 0.059 |
| Tritanopia (no blue cones) | #804449 | 0.025 |
| Achromatopsia (no color) | #565656 | 0.063 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #774A44
#774A44
oklch(45.9% 0.063 28)
- #25626A
#25626A
oklch(46% 0.063 207.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #774A44, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.031
- Milk Chocolate #7F4E1E ΔE 0.053
- Dark Mauve #874C62 ΔE 0.056
- Purple Brown #673A3F ΔE 0.056
- Saddle Brown #8B4513 ΔE 0.061
- Medium Brown #7F5112 ΔE 0.066
- Cocoa #875F42 ΔE 0.070
- Red Brown #8B2E16 ΔE 0.073
Use #774A44 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.