#774940
Closest named color: Brownish Purple (#76424E). oklch(45.6% 0.065 31.7), rgb(119, 73, 64).
Aa
White text reads best on this color (7.46:1).
About this color
#774940 is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.065 and its hue 32°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.034 away. White text reads best on it, at 7.46:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.065) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.81:1 |
| White text | 7.46:1 |
Values
| HEX | #774940 |
| RGB | rgb(119, 73, 64) |
| HSL | hsl(10, 30%, 36%) |
| OKLCH | oklch(45.6% 0.065 31.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #774940 | 7.46:1 | AAA | Lc -90.6 | Preferred for body text |
| Black text on #774940 | 2.81:1 | Fails | Lc 18.2 | Dividers and decoration only |
| #774940 text on white | 7.46:1 | AAA | Lc 85.8 | Fine for body text |
| #774940 text on black | 2.81:1 | Fails | Lc -16.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F1E7E5
oklch(93.5% 0.011 31.1)
-
Step 200
200
#E7D4D1
oklch(88.5% 0.022 28.3)
-
Step 300
300
#D8B8B2
oklch(80.9% 0.038 30.4)
-
Step 400
400
#C49389
oklch(70.7% 0.061 31.7)
-
Step 500
500
#B4786C
oklch(63.2% 0.078 31.8)
-
Step 600
600
#9F6054
oklch(55.6% 0.085 31.5)
-
Step 700
700
#884F44
oklch(49.1% 0.079 31.8)
-
Step 800
800 (this color)
#774940
oklch(45.6% 0.065 31.7)
-
Step 900
900
#5A3731
oklch(37.7% 0.052 30.3)
-
Step 950
950
#35211D
oklch(27.2% 0.032 31.7)
#774940 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #544F3F | 0.064 |
| Deuteranopia (no green cones) | #5F593F | 0.061 |
| Tritanopia (no blue cones) | #804247 | 0.029 |
| Achromatopsia (no color) | #555555 | 0.066 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #774940
#774940
oklch(45.6% 0.065 31.7)
- #22616C
#22616C
oklch(45.7% 0.065 211.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #774940, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.034
- Milk Chocolate #7F4E1E ΔE 0.049
- Purple Brown #673A3F ΔE 0.055
- Saddle Brown #8B4513 ΔE 0.057
- Dark Mauve #874C62 ΔE 0.061
- Medium Brown #7F5112 ΔE 0.062
- Red Brown #8B2E16 ΔE 0.069
- Cocoa #875F42 ΔE 0.071
Use #774940 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.