#77473D
Closest named color: Brownish Purple (#76424E). oklch(45.2% 0.068 32.5), rgb(119, 71, 61).
Aa
White text reads best on this color (7.62:1).
About this color
#77473D is a medium-dark, muted red. In OKLCH its lightness is 45%, its chroma 0.068 and its hue 33°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.034 away. White text reads best on it, at 7.62:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | muted (0.068) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.75:1 |
| White text | 7.62:1 |
Values
| HEX | #77473D |
| RGB | rgb(119, 71, 61) |
| HSL | hsl(10, 32%, 35%) |
| OKLCH | oklch(45.2% 0.068 32.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77473D | 7.62:1 | AAA | Lc -91.1 | Preferred for body text |
| Black text on #77473D | 2.75:1 | Fails | Lc 17.7 | Dividers and decoration only |
| #77473D text on white | 7.62:1 | AAA | Lc 86.3 | Fine for body text |
| #77473D text on black | 2.75:1 | Fails | Lc -15.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F1E7E5
oklch(93.5% 0.011 31.1)
-
Step 200
200
#E7D4D0
oklch(88.4% 0.022 31.8)
-
Step 300
300
#D9B8B0
oklch(80.9% 0.04 33.9)
-
Step 400
400
#C59287
oklch(70.6% 0.064 32.4)
-
Step 500
500
#B5776A
oklch(63.1% 0.081 32.4)
-
Step 600
600
#A15F51
oklch(55.6% 0.09 32.8)
-
Step 700
700
#894E42
oklch(49% 0.082 32.4)
-
Step 800
800 (this color)
#77473D
oklch(45.2% 0.068 32.5)
-
Step 900
900
#5B372F
oklch(37.8% 0.054 33.2)
-
Step 950
950
#35201C
oklch(26.9% 0.034 31.2)
#77473D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #524E3C | 0.068 |
| Deuteranopia (no green cones) | #5E573C | 0.062 |
| Tritanopia (no blue cones) | #814044 | 0.030 |
| Achromatopsia (no color) | #545454 | 0.069 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77473D
#77473D
oklch(45.2% 0.068 32.5)
- #1B606C
#1B606C
oklch(45.3% 0.069 211.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77473D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.034
- Milk Chocolate #7F4E1E ΔE 0.049
- Purple Brown #673A3F ΔE 0.052
- Saddle Brown #8B4513 ΔE 0.055
- Medium Brown #7F5112 ΔE 0.062
- Dark Mauve #874C62 ΔE 0.064
- Red Brown #8B2E16 ΔE 0.065
- Rust Brown #8B3103 ΔE 0.066
Use #77473D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.