#774643
Closest named color: Brownish Purple (#76424E). oklch(45.1% 0.068 23.9), rgb(119, 70, 67).
Aa
White text reads best on this color (7.66:1).
About this color
#774643 is a medium-dark, muted red. In OKLCH its lightness is 45%, its chroma 0.068 and its hue 24°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.024 away. White text reads best on it, at 7.66:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | muted (0.068) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.74:1 |
| White text | 7.66:1 |
Values
| HEX | #774643 |
| RGB | rgb(119, 70, 67) |
| HSL | hsl(3, 28%, 36%) |
| OKLCH | oklch(45.1% 0.068 23.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #774643 | 7.66:1 | AAA | Lc -91.2 | Preferred for body text |
| Black text on #774643 | 2.74:1 | Fails | Lc 17.6 | Dividers and decoration only |
| #774643 text on white | 7.66:1 | AAA | Lc 86.4 | Fine for body text |
| #774643 text on black | 2.74:1 | Fails | Lc -15.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F1E7E6
oklch(93.6% 0.011 24.3)
-
Step 200
200
#E8D4D2
oklch(88.6% 0.022 24.5)
-
Step 300
300
#D9B7B4
oklch(80.8% 0.04 23.9)
-
Step 400
400
#C5918D
oklch(70.6% 0.064 23.8)
-
Step 500
500
#B67671
oklch(63.2% 0.082 24.5)
-
Step 600
600
#A15E5A
oklch(55.7% 0.088 23.9)
-
Step 700
700
#894D4A
oklch(49% 0.082 23.5)
-
Step 800
800 (this color)
#774643
oklch(45.1% 0.068 23.9)
-
Step 900
900
#5B3634
oklch(37.7% 0.054 23.3)
-
Step 950
950
#35201E
oklch(27% 0.033 25.5)
#774643 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #504D43 | 0.071 |
| Deuteranopia (no green cones) | #5C5742 | 0.066 |
| Tritanopia (no blue cones) | #804045 | 0.023 |
| Achromatopsia (no color) | #535353 | 0.069 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #774643
#774643
oklch(45.1% 0.068 23.9)
- #196067
#196067
oklch(45% 0.068 204.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #774643, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.024
- Purple Brown #673A3F ΔE 0.048
- Dark Mauve #874C62 ΔE 0.057
- Milk Chocolate #7F4E1E ΔE 0.059
- Saddle Brown #8B4513 ΔE 0.063
- Red Brown #8B2E16 ΔE 0.068
- Rust Brown #8B3103 ΔE 0.071
- Medium Brown #7F5112 ΔE 0.072
Use #774643 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.