#774540
Closest named color: Brownish Purple (#76424E). oklch(44.8% 0.07 26.3), rgb(119, 69, 64).
Aa
White text reads best on this color (7.75:1).
About this color
#774540 is a dark, muted red. In OKLCH its lightness is 45%, its chroma 0.070 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.026 away. White text reads best on it, at 7.75:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | muted (0.070) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.70:1 |
| White text | 7.75:1 |
Values
| HEX | #774540 |
| RGB | rgb(119, 69, 64) |
| HSL | hsl(5, 30%, 36%) |
| OKLCH | oklch(44.8% 0.07 26.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #774540 | 7.75:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #774540 | 2.70:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #774540 text on white | 7.75:1 | AAA | Lc 86.7 | Fine for body text |
| #774540 text on black | 2.70:1 | Fails | Lc -15.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F2E7E6
oklch(93.6% 0.012 23.7)
-
Step 200
200
#E8D4D1
oklch(88.5% 0.023 27.8)
-
Step 300
300
#DAB7B3
oklch(80.9% 0.041 25.7)
-
Step 400
400
#C6918B
oklch(70.6% 0.065 26.1)
-
Step 500
500
#B7756F
oklch(63.1% 0.084 25.4)
-
Step 600
600
#A25D57
oklch(55.6% 0.091 25.7)
-
Step 700
700
#8A4D47
oklch(49.1% 0.084 26.5)
-
Step 800
800 (this color)
#774540
oklch(44.8% 0.07 26.3)
-
Step 900
900
#5B3632
oklch(37.7% 0.054 26.6)
-
Step 950
950
#36201D
oklch(27.1% 0.035 28.1)
#774540 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #504C3F | 0.072 |
| Deuteranopia (no green cones) | #5C563F | 0.066 |
| Tritanopia (no blue cones) | #813E44 | 0.027 |
| Achromatopsia (no color) | #535353 | 0.070 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #774540
#774540
oklch(44.8% 0.07 26.3)
- #156068
#156068
oklch(44.9% 0.07 205.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #774540, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.026
- Purple Brown #673A3F ΔE 0.046
- Milk Chocolate #7F4E1E ΔE 0.057
- Saddle Brown #8B4513 ΔE 0.061
- Dark Mauve #874C62 ΔE 0.061
- Red Brown #8B2E16 ΔE 0.064
- Rust Brown #8B3103 ΔE 0.068
- Medium Brown #7F5112 ΔE 0.070
Use #774540 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.