#774434
Closest named color: Brownish Purple (#76424E). oklch(44.4% 0.075 38.2), rgb(119, 68, 52).
Aa
White text reads best on this color (7.89:1).
About this color
#774434 is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.075 and its hue 38°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.042 away. White text reads best on it, at 7.89:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.075) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.66:1 |
| White text | 7.89:1 |
Values
| HEX | #774434 |
| RGB | rgb(119, 68, 52) |
| HSL | hsl(14, 39%, 34%) |
| OKLCH | oklch(44.4% 0.075 38.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #774434 | 7.89:1 | AAA | Lc -91.9 | Preferred for body text |
| Black text on #774434 | 2.66:1 | Fails | Lc 16.9 | Dividers and decoration only |
| #774434 text on white | 7.89:1 | AAA | Lc 87.1 | Fine for body text |
| #774434 text on black | 2.66:1 | Fails | Lc -15.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F2E7E4
oklch(93.6% 0.013 35.7)
-
Step 200
200
#E8D4CE
oklch(88.5% 0.024 37.4)
-
Step 300
300
#DBB8AC
oklch(81% 0.044 39.8)
-
Step 400
400
#C89281
oklch(70.8% 0.07 38.2)
-
Step 500
500
#B97661
oklch(63.2% 0.09 38.2)
-
Step 600
600
#A45E48
oklch(55.7% 0.098 38.2)
-
Step 700
700
#8C4D39
oklch(49.1% 0.091 38.3)
-
Step 800
800 (this color)
#774434
oklch(44.4% 0.075 38.2)
-
Step 900
900
#5C362A
oklch(37.6% 0.059 38.3)
-
Step 950
950
#362019
oklch(27% 0.037 38.4)
#774434 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #514B33 | 0.071 |
| Deuteranopia (no green cones) | #5D5633 | 0.067 |
| Tritanopia (no blue cones) | #813B40 | 0.038 |
| Achromatopsia (no color) | #515151 | 0.076 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #774434
#774434
oklch(44.4% 0.075 38.2)
- #0E5D6F
#0E5D6F
oklch(44.3% 0.075 218.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #774434, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.042
- Milk Chocolate #7F4E1E ΔE 0.046
- Saddle Brown #8B4513 ΔE 0.050
- Purple Brown #673A3F ΔE 0.050
- Red Brown #8B2E16 ΔE 0.057
- Rust Brown #8B3103 ΔE 0.057
- Medium Brown #7F5112 ΔE 0.059
- Mud Brown #60460F ΔE 0.064
Use #774434 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.