#77440C
Closest named color: Milk Chocolate (#7F4E1E). oklch(43.9% 0.095 61.4), rgb(119, 68, 12).
Aa
White text reads best on this color (8.02:1).
About this color
#77440C is a dark, moderately saturated brown. In OKLCH its lightness is 44%, its chroma 0.095 and its hue 61°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.032 away. White text reads best on it, at 8.02:1.
| Hue family | Browns |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.095) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.61:1 |
| White text | 8.02:1 |
Values
| HEX | #77440C |
| RGB | rgb(119, 68, 12) |
| HSL | hsl(31, 82%, 26%) |
| OKLCH | oklch(43.9% 0.095 61.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77440C | 8.02:1 | AAA | Lc -92.2 | Preferred for body text |
| Black text on #77440C | 2.61:1 | Fails | Lc 16.5 | Dividers and decoration only |
| #77440C text on white | 8.02:1 | AAA | Lc 87.5 | Fine for body text |
| #77440C text on black | 2.61:1 | Fails | Lc -14.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F0
oklch(97% 0.008 61.5)
-
Step 100
100
#F2E8DF
oklch(93.6% 0.016 64.7)
-
Step 200
200
#E9D5C5
oklch(88.5% 0.031 61.1)
-
Step 300
300
#DCB99D
oklch(80.9% 0.056 60.6)
-
Step 400
400
#C99466
oklch(70.7% 0.089 61.6)
-
Step 500
500
#BA7839
oklch(63% 0.114 61.7)
-
Step 600
600
#A6600E
oklch(55.7% 0.124 61.7)
-
Step 700
700
#8D4F00
oklch(49.1% 0.113 61.8)
-
Step 800
800 (this color)
#77440C
oklch(43.9% 0.095 61.4)
-
Step 900
900
#5D3712
oklch(37.6% 0.074 61.1)
-
Step 950
950
#37210C
oklch(27.1% 0.047 62.1)
#77440C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #544901 | 0.069 |
| Deuteranopia (no green cones) | #60550D | 0.061 |
| Tritanopia (no blue cones) | #83383A | 0.070 |
| Achromatopsia (no color) | #505050 | 0.096 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77440C
#77440C
oklch(43.9% 0.095 61.4)
- #115782
#115782
oklch(43.8% 0.096 242.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77440C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.032
- Medium Brown #7F5112 ΔE 0.039
- Saddle Brown #8B4513 ΔE 0.041
- Mud Brown #60460F ΔE 0.044
- Rust Brown #8B3103 ΔE 0.054
- Olive Brown #645403 ΔE 0.056
- Red Brown #8B2E16 ΔE 0.062
- Mud #735C12 ΔE 0.065
Use #77440C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.