#77433A

Closest named color: Brownish Purple (#76424E). oklch(44.3% 0.074 30.7), rgb(119, 67, 58).

Aa

White text reads best on this color (7.92:1).

About this color

#77433A is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.074 and its hue 31°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.032 away. White text reads best on it, at 7.92:1.

Hue familyReds
Lightnessdark (44%)
Chromamoderately saturated (0.074)
Temperaturewarm
Nearest nameBrownish Purple (#76424E)
Black text2.64:1
White text7.92:1

Values

HEX#77433A
RGBrgb(119, 67, 58)
HSLhsl(9, 34%, 35%)
OKLCHoklch(44.3% 0.074 30.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #77433A 7.92:1 AAA Lc -92.0 Preferred for body text
Black text on #77433A 2.64:1 Fails Lc 16.7 Dividers and decoration only
#77433A text on white 7.92:1 AAA Lc 87.3 Fine for body text
#77433A text on black 2.64:1 Fails Lc -14.8 Not readable

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.

  1. Step 50

    50

    #F9F4F3

    oklch(97.1% 0.006 31.1)

  2. Step 100

    100

    #F2E7E5

    oklch(93.6% 0.012 29.9)

  3. Step 200

    200

    #E9D4D0

    oklch(88.6% 0.024 30.5)

  4. Step 300

    300

    #DBB7B0

    oklch(80.9% 0.043 30.9)

  5. Step 400

    400

    #C89187

    oklch(70.7% 0.069 30.5)

  6. Step 500

    500

    #B97569

    oklch(63.2% 0.088 30.6)

  7. Step 600

    600

    #A45D50

    oklch(55.7% 0.096 31.3)

  8. Step 700

    700

    #8C4C41

    oklch(49.1% 0.089 30.8)

  9. Step 800

    800 (this color)

    #77433A

    oklch(44.3% 0.074 30.7)

  10. Step 900

    900

    #5C362F

    oklch(37.7% 0.056 31.1)

  11. Step 950

    950

    #36201B

    oklch(27% 0.036 33.4)

Export this scale for Tailwind in the Tailwind colors tool

#77433A with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#4F4B390.075
Deuteranopia (no green cones)#5C55390.068
Tritanopia (no blue cones)#813B410.031
Achromatopsia (no color)#5151510.075

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #77433A

    #77433A

    oklch(44.3% 0.074 30.7)

  • #0A5E6A

    #0A5E6A

    oklch(44.3% 0.074 210.4)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #77433A

    #77433A

    oklch(44.3% 0.074 30.7)

  • #754151

    #754151

    oklch(44.3% 0.075 0.8)

  • #714926

    #714926

    oklch(44.3% 0.074 60.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #77433A

    #77433A

    oklch(44.3% 0.074 30.7)

  • #126155

    #126155

    oklch(44.4% 0.075 179.8)

  • #295878

    #295878

    oklch(44.2% 0.074 241)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #77433A

    #77433A

    oklch(44.3% 0.074 30.7)

  • #325F3E

    #325F3E

    oklch(44.3% 0.074 151)

  • #44517D

    #44517D

    oklch(44.4% 0.074 270.6)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #77433A

    #77433A

    oklch(44.3% 0.074 30.7)

  • #4E5A28

    #4E5A28

    oklch(44.5% 0.074 120.7)

  • #0A5E6A

    #0A5E6A

    oklch(44.3% 0.074 210.4)

  • #5A4976

    #5A4976

    oklch(44.2% 0.075 300.8)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77433A, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #77433A in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.