#773964
Closest named color: Brownish Purple (#76424E). oklch(44% 0.103 340.3), rgb(119, 57, 100).
Aa
White text reads best on this color (8.22:1).
About this color
#773964 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.103 and its hue 340°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.049 away. White text reads best on it, at 8.22:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.103) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.55:1 |
| White text | 8.22:1 |
Values
| HEX | #773964 |
| RGB | rgb(119, 57, 100) |
| HSL | hsl(318, 35%, 35%) |
| OKLCH | oklch(44% 0.103 340.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #773964 | 8.22:1 | AAA | Lc -92.7 | Preferred for body text |
| Black text on #773964 | 2.55:1 | Fails | Lc 15.9 | Dividers and decoration only |
| #773964 text on white | 8.22:1 | AAA | Lc 88.1 | Fine for body text |
| #773964 text on black | 2.55:1 | Fails | Lc -14.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F7
oklch(97% 0.008 337.4)
-
Step 100
100
#F2E6ED
oklch(93.6% 0.016 341.4)
-
Step 200
200
#E9D1E0
oklch(88.5% 0.033 339.9)
-
Step 300
300
#DCB2CD
oklch(80.9% 0.06 339.8)
-
Step 400
400
#CA89B3
oklch(70.8% 0.096 340.8)
-
Step 500
500
#BA6AA0
oklch(63.1% 0.122 340.5)
-
Step 600
600
#A5508B
oklch(55.6% 0.133 340.4)
-
Step 700
700
#8D4076
oklch(49% 0.124 340.2)
-
Step 800
800 (this color)
#773964
oklch(44% 0.103 340.3)
-
Step 900
900
#5D2F4F
oklch(37.7% 0.08 339.8)
-
Step 950
950
#371C2E
oklch(27.1% 0.051 340.8)
#773964 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C4965 | 0.108 |
| Deuteranopia (no green cones) | #4D5262 | 0.097 |
| Tritanopia (no blue cones) | #7D3A4A | 0.046 |
| Achromatopsia (no color) | #4F4F4F | 0.104 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #773964
#773964
oklch(44% 0.103 340.3)
- #00633F
#00633F
oklch(44.1% 0.1 159.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #773964, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.049
- Dark Mauve #874C62 ΔE 0.062
- Light Eggplant #894585 ΔE 0.066
- Purple Brown #673A3F ΔE 0.070
- Red Purple #820747 ΔE 0.079
- Mulberry #920A4E ΔE 0.079
- Velvet #750851 ΔE 0.081
- Berry #990F4B ΔE 0.086
Use #773964 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.