#77355B
Closest named color: Brownish Purple (#76424E). oklch(43% 0.104 346.7), rgb(119, 53, 91).
Aa
White text reads best on this color (8.59:1).
About this color
#77355B is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.104 and its hue 347°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.045 away. White text reads best on it, at 8.59:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.104) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.44:1 |
| White text | 8.59:1 |
Values
| HEX | #77355B |
| RGB | rgb(119, 53, 91) |
| HSL | hsl(325, 38%, 34%) |
| OKLCH | oklch(43% 0.104 346.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77355B | 8.59:1 | AAA | Lc -93.6 | Preferred for body text |
| Black text on #77355B | 2.44:1 | Fails | Lc 14.9 | Not readable |
| #77355B text on white | 8.59:1 | AAA | Lc 89.1 | Fine for body text |
| #77355B text on black | 2.44:1 | Fails | Lc -13.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F3E5EC
oklch(93.5% 0.018 345.6)
-
Step 200
200
#EBD1DD
oklch(88.6% 0.033 348.2)
-
Step 300
300
#DFB1C8
oklch(80.8% 0.061 347)
-
Step 400
400
#CD88AD
oklch(70.8% 0.097 346.5)
-
Step 500
500
#BF6898
oklch(63.1% 0.125 347)
-
Step 600
600
#AA4E83
oklch(55.6% 0.136 346.8)
-
Step 700
700
#913F6F
oklch(49.1% 0.125 346.5)
-
Step 800
800 (this color)
#77355B
oklch(43% 0.104 346.7)
-
Step 900
900
#602E4A
oklch(37.7% 0.081 347)
-
Step 950
950
#381B2B
oklch(26.9% 0.052 346.9)
#77355B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B455C | 0.112 |
| Deuteranopia (no green cones) | #4D5059 | 0.101 |
| Tritanopia (no blue cones) | #7E3444 | 0.040 |
| Achromatopsia (no color) | #4C4C4C | 0.105 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77355B
#77355B
oklch(43% 0.104 346.7)
- #005F45
#005F45
oklch(43.1% 0.089 166.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77355B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.045
- Purple Brown #673A3F ΔE 0.060
- Red Purple #820747 ΔE 0.067
- Dark Mauve #874C62 ΔE 0.068
- Mulberry #920A4E ΔE 0.072
- Velvet #750851 ΔE 0.072
- Wine #80013F ΔE 0.074
- Berry #990F4B ΔE 0.079
Use #77355B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.