#77346D
Closest named color: Light Eggplant (#894585). oklch(43.7% 0.12 333.5), rgb(119, 52, 109).
Aa
White text reads best on this color (8.41:1).
About this color
#77346D is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.120 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.063 away. White text reads best on it, at 8.41:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.120) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.49:1 |
| White text | 8.41:1 |
Values
| HEX | #77346D |
| RGB | rgb(119, 52, 109) |
| HSL | hsl(309, 39%, 34%) |
| OKLCH | oklch(43.7% 0.12 333.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77346D | 8.41:1 | AAA | Lc -93.1 | Preferred for body text |
| Black text on #77346D | 2.49:1 | Fails | Lc 15.5 | Dividers and decoration only |
| #77346D text on white | 8.41:1 | AAA | Lc 88.5 | Fine for body text |
| #77346D text on black | 2.49:1 | Fails | Lc -13.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F3E5F0
oklch(93.6% 0.021 332.9)
-
Step 200
200
#EAD0E4
oklch(88.5% 0.039 333.8)
-
Step 300
300
#DDB0D4
oklch(80.8% 0.071 333.2)
-
Step 400
400
#CB86BE
oklch(70.8% 0.112 333.7)
-
Step 500
500
#BC65AE
oklch(63.1% 0.144 333.4)
-
Step 600
600
#A74A99
oklch(55.6% 0.156 333.6)
-
Step 700
700
#8F3B83
oklch(49.2% 0.145 333.4)
-
Step 800
800 (this color)
#77346D
oklch(43.7% 0.12 333.5)
-
Step 900
900
#5E2C56
oklch(37.7% 0.093 333.6)
-
Step 950
950
#371A32
oklch(26.9% 0.059 333.8)
#77346D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #33476F | 0.123 |
| Deuteranopia (no green cones) | #47516B | 0.109 |
| Tritanopia (no blue cones) | #7C384B | 0.062 |
| Achromatopsia (no color) | #4D4D4D | 0.121 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77346D
#77346D
oklch(43.7% 0.12 333.5)
- #006333
#006333
oklch(43.8% 0.112 153.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77346D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.063
- Brownish Purple #76424E ΔE 0.070
- Velvet #750851 ΔE 0.075
- Purple #800080 ΔE 0.076
- Dark Mauve #874C62 ΔE 0.078
- Red Purple #820747 ΔE 0.079
- Rich Purple #720058 ΔE 0.079
- Warm Purple #952E8F ΔE 0.080
Use #77346D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.