#77343F
Closest named color: Purple Brown (#673A3F). oklch(41.9% 0.094 11.9), rgb(119, 52, 63).
Aa
White text reads best on this color (8.94:1).
About this color
#77343F is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.094 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.033 away. White text reads best on it, at 8.94:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.094) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.34:1 |
| White text | 8.94:1 |
Values
| HEX | #77343F |
| RGB | rgb(119, 52, 63) |
| HSL | hsl(350, 39%, 34%) |
| OKLCH | oklch(41.9% 0.094 11.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77343F | 8.94:1 | AAA | Lc -94.5 | Preferred for body text |
| Black text on #77343F | 2.34:1 | Fails | Lc 13.9 | Not readable |
| #77343F text on white | 8.94:1 | AAA | Lc 90.1 | Preferred for body text |
| #77343F text on black | 2.34:1 | Fails | Lc -12.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F4
oklch(97% 0.008 7.3)
-
Step 100
100
#F4E6E7
oklch(93.6% 0.015 12.4)
-
Step 200
200
#EDD1D4
oklch(88.5% 0.032 10.4)
-
Step 300
300
#E2B3B7
oklch(81% 0.055 12.6)
-
Step 400
400
#D18A92
oklch(70.7% 0.087 12.2)
-
Step 500
500
#C36B77
oklch(63.1% 0.112 12.1)
-
Step 600
600
#AE5160
oklch(55.5% 0.122 11.9)
-
Step 700
700
#96414F
oklch(49.1% 0.115 12.1)
-
Step 800
800 (this color)
#77343F
oklch(41.9% 0.094 11.9)
-
Step 900
900
#623037
oklch(37.7% 0.072 12.3)
-
Step 950
950
#3A1C20
oklch(27% 0.047 12.2)
#77343F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #42413F | 0.103 |
| Deuteranopia (no green cones) | #534E3E | 0.094 |
| Tritanopia (no blue cones) | #812C38 | 0.024 |
| Achromatopsia (no color) | #494949 | 0.095 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77343F
#77343F
oklch(41.9% 0.094 11.9)
- #005957
#005957
oklch(41.9% 0.072 192.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77343F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.033
- Brownish Purple #76424E ΔE 0.035
- Red Brown #8B2E16 ΔE 0.061
- Chestnut #742802 ΔE 0.066
- Red Wine #8C0034 ΔE 0.070
- Wine Red #7B0323 ΔE 0.071
- Rust Brown #8B3103 ΔE 0.071
- Bordeaux #7B002C ΔE 0.072
Use #77343F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.