#77337F
Closest named color: Rebecca Purple (#663399). oklch(44.5% 0.139 323.3), rgb(119, 51, 127).
Aa
White text reads best on this color (8.18:1).
About this color
#77337F is a dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.139 and its hue 323°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.056 away. White text reads best on it, at 8.18:1.
| Hue family | Purples |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.139) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.56:1 |
| White text | 8.18:1 |
Values
| HEX | #77337F |
| RGB | rgb(119, 51, 127) |
| HSL | hsl(294, 43%, 35%) |
| OKLCH | oklch(44.5% 0.139 323.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77337F | 8.18:1 | AAA | Lc -92.5 | Preferred for body text |
| Black text on #77337F | 2.56:1 | Fails | Lc 16.2 | Dividers and decoration only |
| #77337F text on white | 8.18:1 | AAA | Lc 87.8 | Fine for body text |
| #77337F text on black | 2.56:1 | Fails | Lc -14.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FA
oklch(97.1% 0.011 321.3)
-
Step 100
100
#F2E5F3
oklch(93.6% 0.023 323.6)
-
Step 200
200
#E8D0EB
oklch(88.5% 0.045 322.5)
-
Step 300
300
#DBAFDF
oklch(80.9% 0.082 323.6)
-
Step 400
400
#C784CF
oklch(70.7% 0.129 323)
-
Step 500
500
#B862C2
oklch(63.1% 0.165 323.3)
-
Step 600
600
#A345AE
oklch(55.5% 0.18 323.4)
-
Step 700
700
#8C3696
oklch(49.2% 0.167 323.4)
-
Step 800
800 (this color)
#77337F
oklch(44.5% 0.139 323.3)
-
Step 900
900
#5C2A62
oklch(37.7% 0.108 323.2)
-
Step 950
950
#361939
oklch(26.9% 0.069 323.7)
#77337F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #264A81 | 0.136 |
| Deuteranopia (no green cones) | #3E527D | 0.119 |
| Tritanopia (no blue cones) | #793E54 | 0.083 |
| Achromatopsia (no color) | #4F4F4F | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77337F
#77337F
oklch(44.5% 0.139 323.3)
- #0F6614
#0F6614
oklch(44.5% 0.139 143.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77337F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.056
- Light Eggplant #894585 ΔE 0.057
- Purple #800080 ΔE 0.062
- Warm Purple #952E8F ΔE 0.064
- Dark Magenta #8B008B ΔE 0.068
- Rich Purple #720058 ΔE 0.090
- Dark Slate Blue #483D8B ΔE 0.091
- Velvet #750851 ΔE 0.091
Use #77337F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.