#77334B
Closest named color: Brownish Purple (#76424E). oklch(42.1% 0.099 0), rgb(119, 51, 75).
Aa
White text reads best on this color (8.90:1).
About this color
#77334B is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.099 and its hue 0°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.036 away. White text reads best on it, at 8.90:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.099) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.35:1 |
| White text | 8.90:1 |
Values
| HEX | #77334B |
| RGB | rgb(119, 51, 75) |
| HSL | hsl(339, 40%, 33%) |
| OKLCH | oklch(42.1% 0.099 0) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77334B | 8.90:1 | AAA | Lc -94.4 | Preferred for body text |
| Black text on #77334B | 2.35:1 | Fails | Lc 14.0 | Not readable |
| #77334B text on white | 8.90:1 | AAA | Lc 89.9 | Fine for body text |
| #77334B text on black | 2.35:1 | Fails | Lc -12.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E5E9
oklch(93.5% 0.017 359.3)
-
Step 200
200
#ECD1D8
oklch(88.5% 0.031 0.3)
-
Step 300
300
#E1B2BF
oklch(80.9% 0.057 0.1)
-
Step 400
400
#D0889E
oklch(70.6% 0.092 359.9)
-
Step 500
500
#C26986
oklch(63% 0.117 0.2)
-
Step 600
600
#AD4F70
oklch(55.5% 0.128 360)
-
Step 700
700
#953F5E
oklch(49.1% 0.12 359.9)
-
Step 800
800 (this color)
#77334B
oklch(42.1% 0.099 0)
-
Step 900
900
#622E40
oklch(37.7% 0.078 359.6)
-
Step 950
950
#3A1C25
oklch(27.1% 0.049 1.6)
#77334B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E424C | 0.109 |
| Deuteranopia (no green cones) | #504F49 | 0.101 |
| Tritanopia (no blue cones) | #802D3C | 0.028 |
| Achromatopsia (no color) | #4A4A4A | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77334B
#77334B
oklch(42.1% 0.099 0)
- #005B4F
#005B4F
oklch(42.2% 0.077 179.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77334B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.036
- Purple Brown #673A3F ΔE 0.042
- Red Purple #820747 ΔE 0.063
- Wine #80013F ΔE 0.066
- Red Wine #8C0034 ΔE 0.070
- Mulberry #920A4E ΔE 0.072
- Dark Mauve #874C62 ΔE 0.074
- Bordeaux #7B002C ΔE 0.074
Use #77334B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.