#77315E
Closest named color: Brownish Purple (#76424E). oklch(42.5% 0.113 343.6), rgb(119, 49, 94).
Aa
White text reads best on this color (8.80:1).
About this color
#77315E is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.113 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.056 away. White text reads best on it, at 8.80:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.113) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.38:1 |
| White text | 8.80:1 |
Values
| HEX | #77315E |
| RGB | rgb(119, 49, 94) |
| HSL | hsl(321, 42%, 33%) |
| OKLCH | oklch(42.5% 0.113 343.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77315E | 8.80:1 | AAA | Lc -94.1 | Preferred for body text |
| Black text on #77315E | 2.38:1 | Fails | Lc 14.4 | Not readable |
| #77315E text on white | 8.80:1 | AAA | Lc 89.6 | Fine for body text |
| #77315E text on black | 2.38:1 | Fails | Lc -12.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F7
oklch(97.1% 0.009 341.8)
-
Step 100
100
#F4E5ED
oklch(93.6% 0.019 344)
-
Step 200
200
#ECD0DF
oklch(88.5% 0.037 344.3)
-
Step 300
300
#E0B0CB
oklch(80.8% 0.066 343.9)
-
Step 400
400
#CF86B1
oklch(70.8% 0.105 343.9)
-
Step 500
500
#C0659E
oklch(63% 0.135 343.3)
-
Step 600
600
#AC4A89
oklch(55.6% 0.148 343.6)
-
Step 700
700
#933B74
oklch(49.1% 0.136 343.6)
-
Step 800
800 (this color)
#77315E
oklch(42.5% 0.113 343.6)
-
Step 900
900
#612C4D
oklch(37.7% 0.088 344)
-
Step 950
950
#391A2D
oklch(26.9% 0.057 344)
#77315E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #36435F | 0.122 |
| Deuteranopia (no green cones) | #4A4F5C | 0.109 |
| Tritanopia (no blue cones) | #7E3143 | 0.048 |
| Achromatopsia (no color) | #4A4A4A | 0.114 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77315E
#77315E
oklch(42.5% 0.113 343.6)
- #005E40
#005E40
oklch(42.6% 0.092 163.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77315E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.056
- Red Purple #820747 ΔE 0.062
- Velvet #750851 ΔE 0.063
- Mulberry #920A4E ΔE 0.068
- Purple Brown #673A3F ΔE 0.069
- Wine #80013F ΔE 0.070
- Rich Purple #720058 ΔE 0.072
- Dark Mauve #874C62 ΔE 0.077
Use #77315E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.