#77313B
Closest named color: Purple Brown (#673A3F). oklch(41.3% 0.098 13.7), rgb(119, 49, 59).
Aa
White text reads best on this color (9.18:1).
About this color
#77313B is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.098 and its hue 14°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.035 away. White text reads best on it, at 9.18:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.098) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.28:1 |
| White text | 9.18:1 |
Values
| HEX | #77313B |
| RGB | rgb(119, 49, 59) |
| HSL | hsl(351, 42%, 33%) |
| OKLCH | oklch(41.3% 0.098 13.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77313B | 9.18:1 | AAA | Lc -95.0 | Preferred for body text |
| Black text on #77313B | 2.28:1 | Fails | Lc 13.3 | Not readable |
| #77313B text on white | 9.18:1 | AAA | Lc 90.6 | Preferred for body text |
| #77313B text on black | 2.28:1 | Fails | Lc -11.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F5E6E6
oklch(93.7% 0.016 17.4)
-
Step 200
200
#EED1D3
oklch(88.5% 0.033 13)
-
Step 300
300
#E3B2B6
oklch(80.9% 0.057 12.9)
-
Step 400
400
#D3898F
oklch(70.7% 0.091 14.3)
-
Step 500
500
#C66974
oklch(63.1% 0.118 13.6)
-
Step 600
600
#B14F5D
oklch(55.6% 0.128 13.4)
-
Step 700
700
#983F4C
oklch(49% 0.12 13.7)
-
Step 800
800 (this color)
#77313B
oklch(41.3% 0.098 13.7)
-
Step 900
900
#642F35
oklch(37.8% 0.077 14.3)
-
Step 950
950
#3B1C1F
oklch(27.1% 0.049 14.7)
#77313B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #403F3B | 0.108 |
| Deuteranopia (no green cones) | #524D39 | 0.099 |
| Tritanopia (no blue cones) | #822735 | 0.026 |
| Achromatopsia (no color) | #484848 | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77313B
#77313B
oklch(41.3% 0.098 13.7)
- #005756
#005756
oklch(41.3% 0.071 193.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77313B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.035
- Brownish Purple #76424E ΔE 0.043
- Red Brown #8B2E16 ΔE 0.059
- Chestnut #742802 ΔE 0.061
- Wine Red #7B0323 ΔE 0.064
- Bordeaux #7B002C ΔE 0.065
- Red Wine #8C0034 ΔE 0.066
- Wine #80013F ΔE 0.068
Use #77313B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.