#77307F
Closest named color: Rebecca Purple (#663399). oklch(44.1% 0.143 323.5), rgb(119, 48, 127).
Aa
White text reads best on this color (8.35:1).
About this color
#77307F is a dark, vivid purple. In OKLCH its lightness is 44%, its chroma 0.143 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.056 away. White text reads best on it, at 8.35:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | vivid (0.143) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.51:1 |
| White text | 8.35:1 |
Values
| HEX | #77307F |
| RGB | rgb(119, 48, 127) |
| HSL | hsl(294, 45%, 34%) |
| OKLCH | oklch(44.1% 0.143 323.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77307F | 8.35:1 | AAA | Lc -92.9 | Preferred for body text |
| Black text on #77307F | 2.51:1 | Fails | Lc 15.8 | Dividers and decoration only |
| #77307F text on white | 8.35:1 | AAA | Lc 88.2 | Fine for body text |
| #77307F text on black | 2.51:1 | Fails | Lc -13.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FA
oklch(97.1% 0.011 321.3)
-
Step 100
100
#F2E5F3
oklch(93.6% 0.023 323.6)
-
Step 200
200
#E9CFEB
oklch(88.4% 0.047 323.8)
-
Step 300
300
#DCAFE0
oklch(81% 0.084 323.6)
-
Step 400
400
#C982D0
oklch(70.7% 0.135 323.7)
-
Step 500
500
#BA60C4
oklch(63.2% 0.171 323.5)
-
Step 600
600
#A543B0
oklch(55.7% 0.186 323.5)
-
Step 700
700
#8D3397
oklch(49% 0.173 323.6)
-
Step 800
800 (this color)
#77307F
oklch(44.1% 0.143 323.5)
-
Step 900
900
#5D2963
oklch(37.8% 0.111 323.4)
-
Step 950
950
#37193A
oklch(27.1% 0.07 323.8)
#77307F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #224881 | 0.142 |
| Deuteranopia (no green cones) | #3C517D | 0.124 |
| Tritanopia (no blue cones) | #793B53 | 0.084 |
| Achromatopsia (no color) | #4E4E4E | 0.144 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77307F
#77307F
oklch(44.1% 0.143 323.5)
- #03650E
#03650E
oklch(44% 0.143 143.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77307F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.056
- Purple #800080 ΔE 0.056
- Light Eggplant #894585 ΔE 0.062
- Dark Magenta #8B008B ΔE 0.064
- Warm Purple #952E8F ΔE 0.064
- Rich Purple #720058 ΔE 0.086
- Velvet #750851 ΔE 0.088
- Red Violet #9E0168 ΔE 0.092
Use #77307F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.