#77307E
Closest named color: Purple (#800080). oklch(44.1% 0.142 324), rgb(119, 48, 126).
Aa
White text reads best on this color (8.37:1).
About this color
#77307E is a dark, vivid purple. In OKLCH its lightness is 44%, its chroma 0.142 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.056 away. White text reads best on it, at 8.37:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | vivid (0.142) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.50:1 |
| White text | 8.37:1 |
Values
| HEX | #77307E |
| RGB | rgb(119, 48, 126) |
| HSL | hsl(295, 45%, 34%) |
| OKLCH | oklch(44.1% 0.142 324) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77307E | 8.37:1 | AAA | Lc -92.9 | Preferred for body text |
| Black text on #77307E | 2.50:1 | Fails | Lc 15.7 | Dividers and decoration only |
| #77307E text on white | 8.37:1 | AAA | Lc 88.3 | Fine for body text |
| #77307E text on black | 2.50:1 | Fails | Lc -13.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FA
oklch(97.1% 0.011 321.3)
-
Step 100
100
#F2E5F3
oklch(93.6% 0.023 323.6)
-
Step 200
200
#E9CFEB
oklch(88.4% 0.047 323.8)
-
Step 300
300
#DCAFDF
oklch(81% 0.082 324.3)
-
Step 400
400
#C982CF
oklch(70.6% 0.134 324.1)
-
Step 500
500
#BA60C3
oklch(63.2% 0.17 323.9)
-
Step 600
600
#A543AF
oklch(55.6% 0.185 323.9)
-
Step 700
700
#8D3396
oklch(49% 0.172 324)
-
Step 800
800 (this color)
#77307E
oklch(44.1% 0.142 324)
-
Step 900
900
#5D2962
oklch(37.7% 0.11 324)
-
Step 950
950
#37193A
oklch(27.1% 0.07 323.8)
#77307E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #234880 | 0.141 |
| Deuteranopia (no green cones) | #3C517C | 0.124 |
| Tritanopia (no blue cones) | #793B52 | 0.084 |
| Achromatopsia (no color) | #4E4E4E | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77307E
#77307E
oklch(44.1% 0.142 324)
- #016511
#016511
oklch(44% 0.142 144)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77307E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.056
- Rebecca Purple #663399 ΔE 0.057
- Light Eggplant #894585 ΔE 0.062
- Dark Magenta #8B008B ΔE 0.065
- Warm Purple #952E8F ΔE 0.065
- Rich Purple #720058 ΔE 0.085
- Velvet #750851 ΔE 0.087
- Red Violet #9E0168 ΔE 0.091
Use #77307E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.