#77306C
Closest named color: Velvet (#750851). oklch(43.1% 0.126 333.9), rgb(119, 48, 108).
Aa
White text reads best on this color (8.66:1).
About this color
#77306C is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.126 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Velvet (#750851), ΔE 0.067 away. White text reads best on it, at 8.66:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.126) |
| Temperature | in between |
| Nearest name | Velvet (#750851) |
| Black text | 2.42:1 |
| White text | 8.66:1 |
Values
| HEX | #77306C |
| RGB | rgb(119, 48, 108) |
| HSL | hsl(309, 43%, 33%) |
| OKLCH | oklch(43.1% 0.126 333.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77306C | 8.66:1 | AAA | Lc -93.7 | Preferred for body text |
| Black text on #77306C | 2.42:1 | Fails | Lc 14.8 | Not readable |
| #77306C text on white | 8.66:1 | AAA | Lc 89.2 | Fine for body text |
| #77306C text on black | 2.42:1 | Fails | Lc -13.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F3E5F0
oklch(93.6% 0.021 332.9)
-
Step 200
200
#EBD0E4
oklch(88.6% 0.04 335)
-
Step 300
300
#DFAFD4
oklch(80.9% 0.074 334.5)
-
Step 400
400
#CD84BF
oklch(70.7% 0.118 334)
-
Step 500
500
#BE63AF
oklch(63.1% 0.15 333.7)
-
Step 600
600
#A9479A
oklch(55.6% 0.163 333.9)
-
Step 700
700
#913884
oklch(49.2% 0.152 333.7)
-
Step 800
800 (this color)
#77306C
oklch(43.1% 0.126 333.9)
-
Step 900
900
#5F2B57
oklch(37.7% 0.097 333.5)
-
Step 950
950
#381A33
oklch(27.1% 0.061 333.6)
#77306C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2F456E | 0.131 |
| Deuteranopia (no green cones) | #454F6A | 0.114 |
| Tritanopia (no blue cones) | #7C3549 | 0.065 |
| Achromatopsia (no color) | #4B4B4B | 0.127 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77306C
#77306C
oklch(43.1% 0.126 333.9)
- #006133
#006133
oklch(43.2% 0.109 154)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77306C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.067
- Light Eggplant #894585 ΔE 0.069
- Purple #800080 ΔE 0.070
- Rich Purple #720058 ΔE 0.071
- Red Purple #820747 ΔE 0.074
- Brownish Purple #76424E ΔE 0.076
- Mulberry #920A4E ΔE 0.077
- Warm Purple #952E8F ΔE 0.081
Use #77306C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.