#77304D
Closest named color: Brownish Purple (#76424E). oklch(41.7% 0.105 357.1), rgb(119, 48, 77).
Aa
White text reads best on this color (9.07:1).
About this color
#77304D is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.105 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.044 away. White text reads best on it, at 9.07:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.105) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.31:1 |
| White text | 9.07:1 |
Values
| HEX | #77304D |
| RGB | rgb(119, 48, 77) |
| HSL | hsl(335, 43%, 33%) |
| OKLCH | oklch(41.7% 0.105 357.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77304D | 9.07:1 | AAA | Lc -94.8 | Preferred for body text |
| Black text on #77304D | 2.31:1 | Fails | Lc 13.6 | Not readable |
| #77304D text on white | 9.07:1 | AAA | Lc 90.3 | Preferred for body text |
| #77304D text on black | 2.31:1 | Fails | Lc -11.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E5EA
oklch(93.5% 0.018 355.1)
-
Step 200
200
#EDD0D9
oklch(88.4% 0.034 357.1)
-
Step 300
300
#E2B1C1
oklch(80.9% 0.06 357.1)
-
Step 400
400
#D287A1
oklch(70.8% 0.097 357.5)
-
Step 500
500
#C4678A
oklch(63.1% 0.124 357.4)
-
Step 600
600
#AF4C74
oklch(55.5% 0.136 357.1)
-
Step 700
700
#963D62
oklch(49.1% 0.126 356.8)
-
Step 800
800 (this color)
#77304D
oklch(41.7% 0.105 357.1)
-
Step 900
900
#632D42
oklch(37.7% 0.082 357.2)
-
Step 950
950
#3A1B27
oklch(27% 0.051 356.5)
#77304D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B404E | 0.115 |
| Deuteranopia (no green cones) | #4E4D4B | 0.105 |
| Tritanopia (no blue cones) | #802B3B | 0.032 |
| Achromatopsia (no color) | #494949 | 0.105 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77304D
#77304D
oklch(41.7% 0.105 357.1)
- #005A4B
#005A4B
oklch(41.8% 0.078 176.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77304D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.044
- Purple Brown #673A3F ΔE 0.048
- Red Purple #820747 ΔE 0.056
- Wine #80013F ΔE 0.060
- Velvet #750851 ΔE 0.066
- Mulberry #920A4E ΔE 0.067
- Red Wine #8C0034 ΔE 0.067
- Bordeaux #7B002C ΔE 0.070
Use #77304D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.