#77304B
Closest named color: Brownish Purple (#76424E). oklch(41.6% 0.104 358.8), rgb(119, 48, 75).
Aa
White text reads best on this color (9.09:1).
About this color
#77304B is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.104 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.043 away. White text reads best on it, at 9.09:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.104) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.30:1 |
| White text | 9.09:1 |
Values
| HEX | #77304B |
| RGB | rgb(119, 48, 75) |
| HSL | hsl(337, 43%, 33%) |
| OKLCH | oklch(41.6% 0.104 358.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77304B | 9.09:1 | AAA | Lc -94.8 | Preferred for body text |
| Black text on #77304B | 2.30:1 | Fails | Lc 13.6 | Not readable |
| #77304B text on white | 9.09:1 | AAA | Lc 90.4 | Preferred for body text |
| #77304B text on black | 2.30:1 | Fails | Lc -11.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F5E5E9
oklch(93.6% 0.018 0.4)
-
Step 200
200
#EDD0D9
oklch(88.4% 0.034 357.1)
-
Step 300
300
#E2B1C0
oklch(80.9% 0.06 358.3)
-
Step 400
400
#D2879F
oklch(70.7% 0.096 359.1)
-
Step 500
500
#C46788
oklch(63.1% 0.124 358.7)
-
Step 600
600
#AF4C72
oklch(55.5% 0.135 358.4)
-
Step 700
700
#963D5F
oklch(49% 0.125 358.9)
-
Step 800
800 (this color)
#77304B
oklch(41.6% 0.104 358.8)
-
Step 900
900
#632D41
oklch(37.7% 0.082 358.3)
-
Step 950
950
#3A1B26
oklch(27% 0.051 358.5)
#77304B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C404C | 0.114 |
| Deuteranopia (no green cones) | #4E4D49 | 0.105 |
| Tritanopia (no blue cones) | #802A3A | 0.031 |
| Achromatopsia (no color) | #484848 | 0.105 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77304B
#77304B
oklch(41.6% 0.104 358.8)
- #00594D
#00594D
oklch(41.6% 0.076 179.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77304B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.043
- Purple Brown #673A3F ΔE 0.046
- Red Purple #820747 ΔE 0.057
- Wine #80013F ΔE 0.060
- Red Wine #8C0034 ΔE 0.066
- Mulberry #920A4E ΔE 0.068
- Velvet #750851 ΔE 0.068
- Bordeaux #7B002C ΔE 0.069
Use #77304B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.