#77303E
Closest named color: Purple Brown (#673A3F). oklch(41.2% 0.1 10.4), rgb(119, 48, 62).
Aa
White text reads best on this color (9.22:1).
About this color
#77303E is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.100 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.037 away. White text reads best on it, at 9.22:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.100) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.27:1 |
| White text | 9.22:1 |
Values
| HEX | #77303E |
| RGB | rgb(119, 48, 62) |
| HSL | hsl(348, 43%, 33%) |
| OKLCH | oklch(41.2% 0.1 10.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77303E | 9.22:1 | AAA | Lc -95.1 | Preferred for body text |
| Black text on #77303E | 2.27:1 | Fails | Lc 13.2 | Not readable |
| #77303E text on white | 9.22:1 | AAA | Lc 90.7 | Preferred for body text |
| #77303E text on black | 2.27:1 | Fails | Lc -11.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F5E5E7
oklch(93.5% 0.018 8.8)
-
Step 200
200
#EED1D4
oklch(88.6% 0.033 10.7)
-
Step 300
300
#E3B2B8
oklch(80.9% 0.057 10.2)
-
Step 400
400
#D48893
oklch(70.8% 0.094 10.3)
-
Step 500
500
#C66878
oklch(63% 0.12 10.3)
-
Step 600
600
#B14E61
oklch(55.5% 0.13 10.4)
-
Step 700
700
#983E50
oklch(49% 0.121 10.4)
-
Step 800
800 (this color)
#77303E
oklch(41.2% 0.1 10.4)
-
Step 900
900
#642E38
oklch(37.7% 0.078 9.9)
-
Step 950
950
#3B1B21
oklch(27% 0.051 9.1)
#77303E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F3F3E | 0.110 |
| Deuteranopia (no green cones) | #514D3C | 0.102 |
| Tritanopia (no blue cones) | #812735 | 0.025 |
| Achromatopsia (no color) | #474747 | 0.101 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77303E
#77303E
oklch(41.2% 0.1 10.4)
- #005754
#005754
oklch(41.2% 0.071 190.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77303E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.037
- Brownish Purple #76424E ΔE 0.043
- Wine Red #7B0323 ΔE 0.063
- Bordeaux #7B002C ΔE 0.063
- Red Brown #8B2E16 ΔE 0.063
- Red Wine #8C0034 ΔE 0.063
- Wine #80013F ΔE 0.064
- Red Purple #820747 ΔE 0.065
Use #77303E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.