#77303D
Closest named color: Purple Brown (#673A3F). oklch(41.2% 0.1 11.3), rgb(119, 48, 61).
Aa
White text reads best on this color (9.23:1).
About this color
#77303D is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.100 and its hue 11°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.037 away. White text reads best on it, at 9.23:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.100) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.27:1 |
| White text | 9.23:1 |
Values
| HEX | #77303D |
| RGB | rgb(119, 48, 61) |
| HSL | hsl(349, 43%, 33%) |
| OKLCH | oklch(41.2% 0.1 11.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77303D | 9.23:1 | AAA | Lc -95.1 | Preferred for body text |
| Black text on #77303D | 2.27:1 | Fails | Lc 13.2 | Not readable |
| #77303D text on white | 9.23:1 | AAA | Lc 90.8 | Preferred for body text |
| #77303D text on black | 2.27:1 | Fails | Lc -11.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F5E5E7
oklch(93.5% 0.018 8.8)
-
Step 200
200
#EED1D4
oklch(88.6% 0.033 10.7)
-
Step 300
300
#E4B2B7
oklch(81% 0.059 11.7)
-
Step 400
400
#D48892
oklch(70.7% 0.094 11.2)
-
Step 500
500
#C66977
oklch(63.1% 0.119 11.5)
-
Step 600
600
#B14E60
oklch(55.5% 0.13 11)
-
Step 700
700
#983F4F
oklch(49.1% 0.12 11.5)
-
Step 800
800 (this color)
#77303D
oklch(41.2% 0.1 11.3)
-
Step 900
900
#642E37
oklch(37.7% 0.078 11.1)
-
Step 950
950
#3B1C20
oklch(27.1% 0.049 12.6)
#77303D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F3F3D | 0.110 |
| Deuteranopia (no green cones) | #514D3B | 0.102 |
| Tritanopia (no blue cones) | #812735 | 0.025 |
| Achromatopsia (no color) | #474747 | 0.101 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77303D
#77303D
oklch(41.2% 0.1 11.3)
- #005754
#005754
oklch(41.2% 0.071 190.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77303D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.037
- Brownish Purple #76424E ΔE 0.044
- Red Brown #8B2E16 ΔE 0.062
- Wine Red #7B0323 ΔE 0.063
- Bordeaux #7B002C ΔE 0.063
- Red Wine #8C0034 ΔE 0.063
- Chestnut #742802 ΔE 0.064
- Wine #80013F ΔE 0.065
Use #77303D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.