#773034
Closest named color: Purple Brown (#673A3F). oklch(41% 0.1 19.2), rgb(119, 48, 52).
Aa
White text reads best on this color (9.30:1).
About this color
#773034 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.100 and its hue 19°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.037 away. White text reads best on it, at 9.30:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.100) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.25:1 |
| White text | 9.30:1 |
Values
| HEX | #773034 |
| RGB | rgb(119, 48, 52) |
| HSL | hsl(357, 43%, 33%) |
| OKLCH | oklch(41% 0.1 19.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #773034 | 9.30:1 | AAA | Lc -95.3 | Preferred for body text |
| Black text on #773034 | 2.25:1 | Fails | Lc 13.0 | Not readable |
| #773034 text on white | 9.30:1 | AAA | Lc 90.9 | Preferred for body text |
| #773034 text on black | 2.25:1 | Fails | Lc -11.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F3
oklch(97% 0.009 17.3)
-
Step 100
100
#F5E6E5
oklch(93.7% 0.016 22.1)
-
Step 200
200
#EED1D1
oklch(88.5% 0.033 17.8)
-
Step 300
300
#E4B2B2
oklch(80.9% 0.058 18.4)
-
Step 400
400
#D58989
oklch(70.8% 0.094 19.7)
-
Step 500
500
#C7696C
oklch(63% 0.12 19.1)
-
Step 600
600
#B24F54
oklch(55.5% 0.129 19.2)
-
Step 700
700
#993F45
oklch(49% 0.121 18.7)
-
Step 800
800 (this color)
#773034
oklch(41% 0.1 19.2)
-
Step 900
900
#652F31
oklch(37.8% 0.078 19.2)
-
Step 950
950
#3B1C1D
oklch(27% 0.049 18.8)
#773034 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #413E34 | 0.107 |
| Deuteranopia (no green cones) | #524C32 | 0.099 |
| Tritanopia (no blue cones) | #822532 | 0.028 |
| Achromatopsia (no color) | #474747 | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #773034
#773034
oklch(41% 0.1 19.2)
- #005559
#005559
oklch(40.9% 0.069 200.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #773034, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.037
- Brownish Purple #76424E ΔE 0.049
- Chestnut #742802 ΔE 0.050
- Red Brown #8B2E16 ΔE 0.052
- Wine Red #7B0323 ΔE 0.060
- Rust Brown #8B3103 ΔE 0.062
- Bordeaux #7B002C ΔE 0.064
- Brick Red #8F1402 ΔE 0.065
Use #773034 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.