#77296E
Closest named color: Purple (#800080). oklch(42.3% 0.139 332.6), rgb(119, 41, 110).
Aa
White text reads best on this color (9.02:1).
About this color
#77296E is a dark, moderately saturated purple. In OKLCH its lightness is 42%, its chroma 0.139 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.056 away. White text reads best on it, at 9.02:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.139) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.32:1 |
| White text | 9.02:1 |
Values
| HEX | #77296E |
| RGB | rgb(119, 41, 110) |
| HSL | hsl(307, 49%, 31%) |
| OKLCH | oklch(42.3% 0.139 332.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77296E | 9.02:1 | AAA | Lc -94.5 | Preferred for body text |
| Black text on #77296E | 2.32:1 | Fails | Lc 14.0 | Not readable |
| #77296E text on white | 9.02:1 | AAA | Lc 90.0 | Preferred for body text |
| #77296E text on black | 2.32:1 | Fails | Lc -12.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F4E4F1
oklch(93.5% 0.024 331.9)
-
Step 200
200
#ECCFE6
oklch(88.5% 0.044 333)
-
Step 300
300
#E1AED8
oklch(81% 0.081 332.5)
-
Step 400
400
#D081C4
oklch(70.8% 0.13 332.5)
-
Step 500
500
#C25EB4
oklch(63.2% 0.165 332.9)
-
Step 600
600
#AD40A0
oklch(55.6% 0.181 332.7)
-
Step 700
700
#943189
oklch(49.1% 0.168 332.5)
-
Step 800
800 (this color)
#77296E
oklch(42.3% 0.139 332.6)
-
Step 900
900
#61285A
oklch(37.7% 0.107 332.4)
-
Step 950
950
#391835
oklch(27% 0.068 332)
#77296E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #264270 | 0.146 |
| Deuteranopia (no green cones) | #404D6C | 0.127 |
| Tritanopia (no blue cones) | #7C3047 | 0.073 |
| Achromatopsia (no color) | #494949 | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77296E
#77296E
oklch(42.3% 0.139 332.6)
- #005E2E
#005E2E
oklch(42.2% 0.11 152.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77296E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.056
- Velvet #750851 ΔE 0.060
- Rich Purple #720058 ΔE 0.060
- Red Purple #820747 ΔE 0.072
- Dark Magenta #8B008B ΔE 0.072
- Light Eggplant #894585 ΔE 0.077
- Mulberry #920A4E ΔE 0.077
- Warm Purple #952E8F ΔE 0.080
Use #77296E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.