#77296C
Closest named color: Velvet (#750851). oklch(42.2% 0.137 333.7), rgb(119, 41, 108).
Aa
White text reads best on this color (9.05:1).
About this color
#77296C is a dark, moderately saturated purple. In OKLCH its lightness is 42%, its chroma 0.137 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Velvet (#750851), ΔE 0.058 away. White text reads best on it, at 9.05:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.137) |
| Temperature | in between |
| Nearest name | Velvet (#750851) |
| Black text | 2.31:1 |
| White text | 9.05:1 |
Values
| HEX | #77296C |
| RGB | rgb(119, 41, 108) |
| HSL | hsl(308, 49%, 31%) |
| OKLCH | oklch(42.2% 0.137 333.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77296C | 9.05:1 | AAA | Lc -94.6 | Preferred for body text |
| Black text on #77296C | 2.31:1 | Fails | Lc 13.9 | Not readable |
| #77296C text on white | 9.05:1 | AAA | Lc 90.1 | Preferred for body text |
| #77296C text on black | 2.31:1 | Fails | Lc -12.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E4F0
oklch(93.5% 0.023 334.3)
-
Step 200
200
#ECCFE6
oklch(88.5% 0.044 333)
-
Step 300
300
#E1AED6
oklch(80.9% 0.079 334)
-
Step 400
400
#D081C2
oklch(70.7% 0.128 333.5)
-
Step 500
500
#C25EB2
oklch(63.1% 0.164 333.7)
-
Step 600
600
#AD419E
oklch(55.6% 0.178 333.5)
-
Step 700
700
#943287
oklch(49.1% 0.165 333.5)
-
Step 800
800 (this color)
#77296C
oklch(42.2% 0.137 333.7)
-
Step 900
900
#622859
oklch(37.8% 0.107 333.8)
-
Step 950
950
#391834
oklch(26.9% 0.067 333.3)
#77296C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #27416E | 0.145 |
| Deuteranopia (no green cones) | #414D6A | 0.126 |
| Tritanopia (no blue cones) | #7C2F46 | 0.070 |
| Achromatopsia (no color) | #494949 | 0.138 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77296C
#77296C
oklch(42.2% 0.137 333.7)
- #005E31
#005E31
oklch(42.3% 0.107 153.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77296C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.058
- Purple #800080 ΔE 0.059
- Rich Purple #720058 ΔE 0.059
- Red Purple #820747 ΔE 0.069
- Dark Magenta #8B008B ΔE 0.075
- Mulberry #920A4E ΔE 0.075
- Light Eggplant #894585 ΔE 0.078
- Wine #80013F ΔE 0.080
Use #77296C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.